How Articles Are Important in Advertising
Advertising takes various forms of communication with intent to persuade a target audience to take action. Traditional media such as TV, radio, prints and direct mail and new media such as text messages and websites are effective ways used to deliver the promotional initiative of businesses.
Article marketing has become one of the most popular methods of advertising when businesses sprouted on the internet faster than mushrooms. Take this for example. You’re on www.24-7articles.co.uk, a website promoting article marketing. This is the reason why you can find articles here with insights and solutions for your article marketing needs.
Advantages of article marketing: Here are only 5 but there’s a lot more.
1. It can build credibility and reputation.
Finding articles on your website that provide information to customers makes them aware that your products and/or services exist. This way you earn trust by being helpful to your audience which makes your credibility stand out as an expert in your niche. More chances are, customers will spread the word to others and they will keep coming back to your site and eventually take action.
2. It can provide long-term traffic to increase search engine ranking.
Articles can provide back-links that will generate a steady flow of traffic to your site. These back-links build gradually and promote search engine rankings. Article content is of great importance to search engines optimization. Users look for content using keywords and phrases. Articles with targeted keywords can be easily found by the search engines and draw-in strong traffic to your site consistently.
3. It can be cheap or free.
Those webmasters who don’t want to invest in professional SEO can write their own articles. Most of them have the knack to do so. The only hindrance for them is the limited time they have; writing articles for marketing requires time which they have no luxury of. It is also free to target social networking sites like Facebook, MySpace and Twitter where you can write short messages about your business. Millions of people from all over the world login to these sites daily.
4. It can provide global exposure.
Submitting articles to various article directories gives the potential to the articles to be seen all over the world. Global market is looking for the well-written articles you wrote about your business. Through the internet access they can easily click to your site at the resource box included with every article submitted to the article directories.
5. It can increase brand awareness.
Article marketing offers favorable opinion about your brand and makes the target audience aware that you offer a reliable product; this can increase your sales. http://en.wikipedia.org says: “Brand awareness refers to customers’ ability to recall and recognize the brand under different conditions and link to the brand name, logo and jingles and so on to certain associations in memory.
Online business owners now should be smart to know that what article marketing can offer cannot be found in any form of advertising. Articles can serve many purposes to your online marketing strategy. The main idea is to provide every article with the message that catches attention and build relationship with the readers.
IF you avail of the article services offered at www.10articles.com/services you can save your time and effort at very affordable prices.
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