Imaginative Marketing With Pizza Dough
My family and I were not long ago vacationing in northern Michigan. After spending a morning at a seaside near Lake Huron, we set to try a local pizza joint for lunch. The restaurant was an usual pizza place offering both carry-out pizza and dining in their restaurant. We found a table and ordered our lunch.
After ordering, we asked the waitress if she had any crayons and paper for our kids to color while dillydallying for our pizza. She told us that she did not have crayons, but would bring us something else for the kids to play with. There were no other kids in the restaurant, so we didn’t know what kind of “toy” she might provide. The toy was uncooked pizza dough. Each one of our daughters got a small plate with some pizza dough and flour (to keep the pizza dough from sticking to the plate) to play with.
Our kids loved playing with the pizza dough and made all kinds of things: a snowman, a leaf, a smiley face, rings for their fingers, and more. For quite a few days after visiting that restaurant we heard them telling us how much they liked that outlet.
They didn’t like the restaurant because of their pizza, it was the pizza dough they got to play with. You can be sure our kids will wish to go back to that outlet when we are vacationing there again.
Here’s the innovation lesson: someone had the creative thought of giving kids an unique “toy” to play with in the restaurant. Yes, crayons and paper are great, but you bump into that at almost any outlet. By giving the kids an alternative toy that lets them use their creativity, the restaurant is setting itself apart from its competitors. Both the kids and the parents will recall this unique toy and will likely think of the outlet at whatever time they want pizza again.
What kind of simple actions like this can you take to boost your own business?
Click the highlighted link to find the nearest Domino’s pizza delivery service from your actual location.
Processing your request, Please wait....
