Secure Your Brand with Anti-Counterfeiting Tools
Brand protection can be best defined as a process of incorporating anti-counterfeiting, tamper-evident, anti-theft or track and trace technology into a package to prevent brands from being attacked. There have been many cases where an enterprise’s brand reputation and value have been at stake due to counterfeiting. The act of product tampering or counterfeiting can range from grazing to malicious tampering or providing duplicate products.
What is product counterfeiting?
Simply put, product counterfeiting comprises of products designed to mimic goods offered by eminent manufacturers and brands. The counterfeiters deceive customers by making them believe that the product they are purchasing is real. The truth is that the product purchased is an inferior quality reproduction of the authentic product and not approved for sale by the original brand owner. This comprises look-alike goods that confuse the buyer by making use of the brand name, logo copying and other packaging tactics.
Types of Anti-Counterfeiting Techniques
Keeping all this above-mentioned concerns in mind it is essential for every manufacturer to invest in anti-counterfeiting solutions. Multiple kinds of solutions include the following:-
* Printing anti-counterfeiting
* Chemical material anti-counterfeiting
* Physical anti-counterfeiting
* Digital information anti-counterfeiting
* Structure and packing anti-counterfeiting
* Human body and bio-character anti-counterfeiting
With generic brand protection solutions not covering product counterfeiting solutions today eminent service providers have come up with advanced anti-counterfeiting solutions that use high end search technology to monitor all product activities round the globe. They scan and picks up discount percentages, pricing and quantities for each product. The users are able to view this information in user-configurable charts on dashboards.
Furthermore, the solution comes with a Company risk index that marks suspects and highlights them on the dashboard. This enables you to identify quickly the enterprises that are making you lose revenue, customer and brand satisfaction. By aiming at investigation and enforcement initiatives on the top 10 to 15 suspects who are involved in counterfeiting, the solution helps users to minimize the impact of product counterfeiting on their organization. This comprehensive end-to-end brand protection and anti-counterfeiting solution helps effectively shut down the violators in a cost-efficient manner within a less time.
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