Price War For Many Years China Will Need High Quality Entangled Microwave Oven
once and Glanz Sichanlanda Price war Of U.S. microwave
, Yesterday (April 4) announced a new marketing strategy to be implemented this year to promote high-end brands and high-end products, “double high strategy.”
million microwave ovens include a new strategy
According to the plan, the United States that will enable the “steam cube” as its high-end sub-brand microwave ovens, microwave ovens in addition to those with traditional heating, barbecue function, but also has the high-temperature steam heating function, a more traditional cooking habits.
In addition, the frequency, smart regulation, and a variety of advanced technologies will be used in “steamer cube” products.
However, the “steam Cube” is also frequently the price of a few thousand to several hundred dollars a used microwave oven by surprise, the price of a product which is set to 10 thousand yuan. America’s expressed the hope that through the high-end features to regain the value of microwave products for the industry to establish a new price benchmark.
low prices to sell a loss a
Domestic microwave oven industry is now a saying: No matter what brand, all the cheap microwave ovens are actually losing money selling. The need for competition in the market, each manufacturer has had to this .
U.S. domestic microwave appliances Division
Marketing Sun Ming Yang, general manager confirmed this statement to reporters, “the price at 400 yuan a microwave oven are all lost a sale!”
He told reporters that the domestic microwave oven industry, the competition over the past 10 years basically confined to the “price war”, this makes the foreign giants are 11 out of the Chinese market, the United States and the two oligarchs Galanz
Monopoly The current 90% of China’s microwave oven market.
Sun Ming Yang but frankly, this cruel war has also brought business to serious side effects?? Microwave oven in the eyes of the consumer value proposition was quickly pulled down, a microwave oven only worth 35 hundred dollars has become the consensus of the majority of consumers Such products account for a large part of sales.
In fact, the psychological price is actually the cost of microwave The island, which leads to a direct consequence, the microwave oven industry in China for many years single-mindedly looking at ways of cutting costs, and in product and technology innovations are slow development.
in size to find a balance between profit
Although China is the world’s largest microwave oven producer, but many single function products, the lack of availability, lack of access of new technology applications in many industries.
Reporter noted that, despite the high profile strategy to promote high-end, but the beauty admits low-end microwaves can not give up easily. Sun Ming Yang said that, regardless of beauty or competitors, or support the production of low-priced products are the key size.
“In size and profits must choose a balance between that only necessary, we will give up, but obviously not the time!”
Sun Ming Yang cheap microwave oven and then put the image to as “the appendix products”?? It is part of the body from time to time will make you hurt, but you can not cut off a sore on it, only the last straw can be removed.
Home Appliances Shift in the high-end industrial
Reporter also learned that in the long-term bear market, a large number of loss-making ultra-cheap microwave supplier “obligations” while in fact the United States of the production line also produces OEM including Siemens, Bosch type in the domestic market expensive high-end microwaves.
I am Mp3 Player Manufacturers writer, reports some information about polypropylene capacitor , supercapacitors.
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