To Break The Vicious Cycle Of Reform To Open The Terminal Digital Television
2010 years ago, one day, a U.S. citizen consumers in Nanjing to their own figures
TV One machine for smart card, radio and television staff was refused. The reason is simple, you do not buy my set-top boxes, smart cards do not give you.
Foreigner is depressed, one machine has built-in digital TV high-definition set-top box, why does buy a set-top box here? Busybody brings the matter to the online forum to poke, then a great uproar in the network. Users are sympathizers of the foreigner’s face the people, exploded in applause as the foreigners were more similar to the “foreigner Biao’s not the set-top box, is resentment,” the thread has reached number 10.
Said to be aggrieved, Nanjing Radio and TV sector: Cable TV has a digital encryption system, over the implementation of technical standards and norms are not the same as in Beijing and Jiangsu’s not the same standard, Jiangsu Province another and
Guangdong Own. Thus, even if one machine with digital television, as have to buy set-top boxes. However, some industry sources, even different parts of signal encryption standard, digital TV integrated machine users need to replace the built-in set-top box just inside the calories, and from radio and television to purchase a smart card can solve the problem.
The foreigner’s experience, but is the digital TV industry development in microcosm. China’s HDTV industry in a serious advance planning, practice is lagging far behind. I humbly believe that if the authorities can not break the barriers and to the implementation of reform will seriously impede China’s HDTV industry. Is to undertake the reforms being ushered in pain, or warm boiled frog to swallow bitter pill, those in power to the drastic decision should be the time.
Contrast, the last month of cable digital TV users in Guangdong are also complex taste Qi Chung mind: on the one hand, concern the number of Guangdong Cable TV fees policy review released, proposed to maintain the user to maintain the current basic subscription a level not higher, that is, the maximum fee per household per month to 26.5 yuan. On the other hand, Guangdong mandatory, digital set-top box according to the “no profit” principle approved the terminal price, not more than 390 yuan each. Control of digital TV fee is not increased and is more rare, but this is merely a “temporary” manner.
Status quo, the cable operators to promote value-added services, strong push set-top box development model, but because the focus on set-top box and not selling energy to the development of value-added
Service . Attractive value-added services is not enough, consumers do not want to foot the bill, then, operators had to rely on set-top boxes and increase subscription sales to increase revenue, creating a vicious circle.
To break this vicious circle, we must promote the market. Digital TV reforms, as well as a broad market space, operators must first open the terminal market, so that one machine and digital TV set-top boxes, competing for consumers to choose according to their own preferences is to use set-top box or use one machine to watch Digital TV; break the traditional mode of single marketing to accelerate access to more market players to promote high-definition digital TV camp. At the same time, operators focus on improving their services to enhance the attractiveness of value-added services. Looking forward to digital television in 2010 is no longer a pool of dead water reforms.
I am an expert from Mp3 Player Manufacturers, usually analyzes all kind of industries situation, such as designer children’s apparel , men’s tuxedo shirt.
Processing your request, Please wait....
