Competitions for Teams in the World Cup and for Brands Outside the Field
The World Cup champion was won by Spain. For some people, this may be incredible. According to most people, it should be Holland. However, in reality, after its competition with Argentina, ended by failure, Holland had to say goodbye to the World Cup. There exist competitions among football players on the football filed; while the competition would become battle among famous brands outside the field. In view of Nike Company, the championship should be C Lo, but in fact, not. While for Adidas, it predicted Messi, the main strength of Argentina, to be the championship, and similar with Nike, it did not make a wise choice. Probably it is not an easy thing for both of them because anyway Spain is not a excellent team which shows very satisfying performance in the World Cup.
In the football field, Rooney, as the main strength of England team, chooses golf shoes as his equipment. This fact makes many people surprised. Wayne Rooney can be considered as the vital member of England team in the Fifa World Cup. According to some rumors, some indelicate information is expressed by Rooney’s golf shoes. On one foot, words like “FCUK U” can be found, and on the other, the name “Floyd”. The connotation of this slogan has not been given to the public, but probably, it is an in-joke. However, a spokesman for the clothing chain French Connection UK declared their opinion as the following, i.e., “they are glad to be have Wayne Rooney on their side”.
Similar to the Nike Mercurial designed for Cristiano Ronaldo, the Adidas Tunit line is also made for excellent players. It makes people a bit disappointed that Messi who is regarded as an excellent player did not score a goal kick.
Owing to C Lo, the most expensive football player around the world, Mercurial Vapor Superfly II, introduced recently by Nike Company, has been considered as the most expensive boot in the modern retail market. Cristiano Ronaldo has become a new member in the Real Madrid. Ronaldo was not so popular as before in the English Premier League after he lead the Manchester United to play games till the Champions League finals where his team matches against Barcelona and ended to be a loser. But he is still considered as one of the most excellent soccer players in the whole world because of his goal scoring techniques and accurate striker’s shot after his joining Real Madrid. On the football field of the most famous soccer games, Nike products appear together with the players, and this will definitely Nike Company a lot. Hence, for Nike Company, it is normal to choose C Lo as its cooperator. It is estimated that Nike Company would have a added revenue of US$500 million because of the World Cup. Similar to its kinds of football shoes, Nike Company will also wins the championship in the World Cup.
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