Product Insights: Bakery and Cereals in Mexico
Original Source: Mexico Bakery and Cereals Market
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Summary:
Introduction
This report forms a part of the Datamonitor’s newly introduced product series titled Product Insights . It aims to provide analysis to clients on the new product launches across various industry sectors.
Scope
Examines new product launches in the Mexican bakery and cereals market, segmented by key categories
Contextualizes Mexico in the new product launches globally
Identifies the key players in the market leading the new product launches
Provides an analysis on the new product launches by leading flavors, claims, packaging and price points
Highlights
Globally, Mexico ranked 17th in terms of the number of new products launched in the bakery and cereals market in 2009.
Around 40% of the new product launches were in the cookies category alone. Breakfast cereals was the second most popular category, contributing to about 20% of new product launches.
In 2009, blended flavors emerged as the most popular flavor/fragrance among all new bakery and cereal products launched in Mexico, while plastic was the most popular packaging material.
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Table Of Contents
OVERVIEW
Catalyst
Summary
EXECUTIVE SUMMARY
New Product Launches: a Global Perspective
New Product Launches in Mexico
Product Launch Analysis
INTRODUCTION
Product launch analytics
Market data analytics
Definition
Table of Contents
List of Figures
List of Tables
NEW PRODUCT LAUNCHES: A GLOBAL PERSPECTIVE
Key trends driving new product launches globally
Rise of private-label bakery brands
Increasing health-consciousness among consumers
Rise of comfort food
Convenience
Increasing impulse purchases
Growth of premium artisanal bakery products
Demand for greater variety
Local taste plays a dominant role in product introduction and success
Increase in ‘ethnic’ products
The rise of the vegetarian
New product launches by bakery and cereals categories
Comparison of Mexico with leading countries globally
Examples of innovative launches
NEW PRODUCT LAUNCHES IN MEXICO
Overview
Key trends driving new product launches in Mexico
Global economic slowdown
The aging Mexican population
Rising demand for convenient food options because of changing family structures and working patterns
Growing health issues and consumer awareness
Manufacturers responding to evolving niche consumer segments with targeted products
Increasing price consciousness among consumers driving demand for private-label products
Category growth versus launch analysis
Segment growth versus launch analysis
Leading players and their product launch trends
PRODUCT LAUNCH ANALYSIS
By flavors and fragrances
Overview
Top flavor/fragrance: blend
Product examples: blended flavors/ fragrances
By packaging material
Overview
Top packaging material: plastic
Product examples: plastic packaging
By price points
Overview
Product examples
Price point: economy (below MXN20)
Price point: premium (MXN20-40)
Price point: super-premium (above MXN40)
By claims and tags
Overview
Top claim: high vitamins
Product examples: high in vitamins
CONCLUSION
Highlights
METHODOLOGY
Methodology overview
Primary sources of data
Secondary sources of data
APPENDIX
Future reading
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