Product Insights: Haircare in India
Original Source: India Haircare Market
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Summary:
Introduction
This report forms a part of the Datamonitor’s newly introduced product series titled “Product Insights”. It aims to provide analysis to clients on the new product launches across various industry sectors
Scope
Examines new product launches in the Indian haircare market, segmented by key categories
Contextualizes India in the new product launches globally
Identifies the key players in the market leading the new product launches
Provides an analysis on the new product launches by leading flavors, claims, packaging and price points
Highlights
Globally, India ranked eighth in terms of the number of new products launched in the haircare market in 2009.
The majority of the new products launched in India were in the shampoo category. Shampoos, conditioners and styling agents collectively accounted for more than 80% of the new products launched in the market.
In 2009, claims such as “men” and “pure” were quite popular and featured prominently among all new haircare products launched in India while plastic was the most popular packaging material. Majority of products launched in the haircare market in India in 2009 were priced at less than INR100
Reasons to Purchase
Assess product innovation trends in your market
Learn from successful new product launches
Table Of Contents
Overview 1
Catalyst 1
Summary 1
Executive Summary 2
New Product Launches: A Global Perspective 2
New Product Launches in India 2
Product Launch Analysis 2
Introduction 3
Product Launch Analytics 3
Market Data Analytics 3
Definition 4
Table of Contents 5
List of Figures 6
List of Tables 7
New Product Launches: A Global Perspective 8
Overview 8
Key trends driving new product launches globally 8
More focus towards mass customization 8
Male acceptance of grooming products is leading to further market segmentation 9
Move towards natural ingredients in products 10
Impact of recessionary climate 11
Consumer demand for convenience in hair coloring 12
New product launches by haircare categories 13
Comparison of India with leading countries globally 14
Examples of innovative launches 16
New Product Launches in India 18
Overview 18
Key trends driving new product launches in India 18
The emerging middle class seeks premium products 19
Rise in demand for hair colorants 19
Private label brands are yet to make inroads 20
A shift towards natural/organic products 21
Increasing segmentation in haircare products 22
Segment growth vs launch analysis 24
Leading players and their product launch trends 24
Product Launch Analysis 27
By flavor and fragrances 27
By packaging material 29
Overview 29
Top packaging material: plastic 30
Product examples: plastic packaging 32
By price points 33
Overview 33
By claims/tags 34
Overview 34
‘Men’ 34
‘Amino acids’ 34
‘Pure’ 34
‘No animal testing’ 34
Conclusion 36
Highlights 36
Methodology 37
Methodology overview 37
Primary sources of data 37
Secondary sources of data 37
Appendix 38
Future reading 38
Feedback 38
Ask the analyst 38
Datamonitor consulting 38
Disclaimer 38
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