Google Map will Hit a Crisis
For many users, cell phones are important channels for navigation, mobile maps is the core of navigation path. Mobile maps are also important factors in business, social networking and search activity. Now as Google has monopoly place in Mobile maps market, Apple iPhone cell phones are using Google maps.
However, recently, Apple said no to Google, announced iPhone cell phones no longer use Google maps, map service that is developed will be installed. Now the problem is, Apple can develop excellent maps software, or do better than Google?
If Apple were to slip, in the highly competitive smartphone market, users have reason to flow to Android phones. If Apple is successful, Google will face tremendous pressures, while the map service faces other competitors in the market.
Research on innovation strategy of organization of Barriga, an analyst said, “it will make Apple more valuable, which denies Google’s user data. If Apple does not succeed, it will enable its loyal customers stranded. ”
Apple entered into the mobile Map services market, which is not accidental. Previously, Apple through the acquisition of the Netherlands digital map Tom, began his career in the market. Of course, the development of digital map is not easy. Google in the market for many years, put a lot of resources, other competitors will be hard to copy Google’s depth and breadth. What is more, Apple iPhone5 is coming, Apple wants to get more market share, 3D map is indispensable. Though Apple owns many iPhone fans, even some of them have bought many iphone accessories on best case mall, such as iphone cable managers, unique iphone cases, bling iphone cases and so on.
Provides maps of timely traffic information service enterprises of Waze CEO Noam Bardin said, “Apple has entered a technical professional, which is very competitive market”. Of course, underestimated the strength of Apple is wrong. Map services market is developing rapidly, and sports images from space to the Mainland, to personal activities, everything. At present, Apple did not give details of their map service. Analysis of the industry, in addition to apples with existing technology, its map service will also increase the store location, traffic information, traffic signs, and more, these enterprises, content from data obtained independent developer and consumer information services provider.
Apple entered into this market, which needs a large investment. Google did not give each number that is used to map service inputs, but analysts predicted that put between 500 million to $ 1 billion a year, about equal to the income from its research and development of one-fifth.
When Apple launched its map service, iPhone users can still access Google maps. But in practice, the vast majority of users are using the default mapping service. Even if the users are using Google maps, and you can’t get service, such as direct access map location.
For Google, lost support of iPhone users is not a small matter. According to market research group comScore analysis, in March of this year, iPhone users use the map service of about 35% times higher than Android users, map service is second only to the second most popular iTunes service.
Lost Apple customer support, Google will not be able to access the user data such as location, destination, driving and purchasing habits, and this is not only an important basis for advertisers advertising, and Google local search is an important basis. Bardin said, “it will affect the revenues of Google’s sponsored links, affecting the quality of its search, users can choose Siri. ”
At the same time, Google Maps service also faced other competitors in the market. Microsoft’s mobile operating system that will be launched at the same time independent development, using Bing maps. Yahoo map is also very popular in the market. More news showed that Amazon will launch loading independent map service of new mobile products.
In the Map service early years, Google has depended on external resources, but now it has its own aircraft, automobile and satellite map data, what is more, it also launches online map of the Almighty. In early stage of development, Apple will also be dependent on external resources. Apple launched new map application a few days ago, Google held a press conference, though it will be posted on the news, not many details, highlight map service will pay the price for Apple development.
As at the previous fiscal quarter, Apple has a total of 110 billion dollars in cash and marketable securities, so that it is fully capable and Google battle. But Apple and developers share information and consolidation effect of its various services remains to be seen.
“On the original iPhone, Google maps are oriented,” said Muscel. “Apple must do something, because the map is a fundamental aspect of the mobile Internet.”
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