4 Vital Tips For a Successful Direct Mail Marketing Campaign
Using direct mail marketing is still regarded as one of the most effective forms of advertising. It’s been around for quite a long time but its effectiveness is still undeniable. Every year major corporations spend millions of dollars experimenting and researching different and better ways of improving their response rates. They wouldn’t be doing that if it wasn’t cost effective. I’m going to give you a few tips for maximizing the return of your direct marketing investment.
1) One of the most important factors in your diret mailing campaign is having a good offer. This is a must if you want your mailing to be as successful as possible. When your potential customer receives your mail piece you want them to take action. You entice them to do that by offering them something such as a coupon or limited time offer that gets them out of their house to visit your business or online to visit your website.
2) If you are mailing a postcard, keep it simple. If you have too many words on a little postcard it reduces the chances that it even gets read. You want to catch the person’s attention but you also want them to read what you have to say. Having six different pictures and 10 different colors will get the card noticed, but this would probably also distract the eyes away from reading the text and your offer. You also don’t want to have too much text on the card. Having too much text all over the card might make it look cluttered, and thus not read. One effective technique to use is to just list a few benefits followed by the call to action telling them exactly what you want them to do. Keeping the card clean helps focus on your message or offer.
3) Another critical component of your direct mailing is your mailing list. Having a high quality and targeted list is essential to having a successful mailing. Knowing who to target is probably the deciding factor in whether or not your campaign is profitable. You only want to be sending a mail piece to someone who actually needs or wants what you have to offer. For example if you are a day care you wouldn’t want to waste any money sending mail to someone who doesn’t even have any kids. A good target would be single parents with multiple kids under 10 years old.
4) The last thing you need to consider is getting your mail piece opened. There are several things you can do to improve the conversion rates of your mailing. One is using teaser copy on the envelope. You can something like “Exclusive Offer Inside” or similar phrase. You can also change the color of the envelope to something other than plain white. Using an odd size envelope would also get your piece noticed a little better.
Following these four tips can help to ensure your direct mail campain is a success.
If you are currently looking for a high quality direct mail services company, Input Technology has been around since 1981 and is centrally located in the midwest.
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