Boiling Point Review: Samsung Are Still Inseparable From The Channel Business!
States United States with the Gree “crossfire” of the residual sound has not cleared, it came to the United States in 2005 the country with Samsung Electronics China Ltd. “crossfire” message. Subsequently, the Toshiba refrigerator, washing machine two series of products, Gome stores in the Withdraw from the news has been confirmed.
In fact, in addition to the country last year, Gree and open conflicts outside of the United States, Suning and manufacturers of contradictions have occurred, and last month, has begun to self-built channels CAV, Vantage and a number of manufacturers have also begun to build their own the store. Well, Samsung have abandoned the country the United States can do?
Clearly, in the short term Samsung are also inseparable from the country America!
Authority of Retailing, Harvard Business School Professor McNeil that “Retailing in the wheel theory”: an innovative retail formats in the market for always low prices, low margins and low positioning for the features and advantages, which in and original retail industry competition advantage. With the development of the business state, they will continue to buy new expensive equipment, add new services to continuously improve its operating cost, and gradually transformed into high-cost, high prices and high margins of traditional retailers, and eventually decline for the retailer.
But China’s household electrical appliance chain industry is different from traditional theories. Such as their network coverage by virtue of their greater advantages and market share, in the store did not open before the request to the companies want to come in slotting allowance, shop fees, sponsorship fees, advertising fees. Number of suppliers to receive a variety of names to make the difference faster than the cost to much.
Sales and channel phase separation in a large environment, the country the United States were indeed the “hegemony” of the capital. Such as Beijing’s chain, in addition to Gome, Suning, Dazhong, manufacturers can choose? In Tianjin, China Tianjin, the U.S. appliance market share in more than 60%; in Guangzhou Gome, Suning, Yongle three chains account for more than 50% have a market. Out of the country the United States are the supermarkets, which apparently means that most of the market share will suddenly disappear.
In addition, such a deformity in the current market environment, the Samsung if they withdraw from supermarkets, is bound to lead to a dramatic decline in brand awareness. Because household appliances have an important role in malls??? To deliver an important message consumers is “trusted brand”, if out of store, brand image is bound to be seriously affected.
Use of channel competition between operators, manufacturers benefit is difficult to groan. Manufacturers combined to “ban” is not necessarily effective, after all, is now the era of oversupply.
Manufacturers to change the channel for the phenomenon of bullying, only the United States to solve the country to expand their sources of funds, waiting for the country and the United States and their business model expansion model has been standardized into the chain of “aircraft carrier” type of profit results mode??? Through Brand joining the output side, output service, output management, to obtain profits, can there be hope.
Now, appliance manufacturers have not established their own channels, traditional stores are out of home appliance sales, stores not only the high cost of self, but the risk was great, supermarkets or Samsung are obviously dependent on the most important channel . This is why Samsung and the country the United States, afterwards also shows appreciation with a photo, denied that the “odds” because it.
I am Mp3 Player Manufacturers writer, reports some information about cable splitter amplifier , satellite dish motor.
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