Household Appliances Household Appliances Integrated System Concept To Reality
In recent years, with the Shanghai
Real estate Development of fine Decoration Gradually increasing the ratio of commodity housing, the
Home Appliance integration trend gave birth to the concept of system appliances looming, and along with home
Central air conditioning The whole kitchen into the family in Shanghai accelerates, the more appliances to promote the system from concept to reality.
What is the system appliances Simply put, the system appliances concept refers to the home environment to meet the needs of a particular system of holistic products and services systematically. For example, to the whole home environment in the temperature control and installation of residential central air-conditioning, in order to make the home environment of the ground temperature is kept within certain limits and installation of geothermal heating systems, in order to effectively regulate the home environment Installation of dehumidification and humidity and humidification systems.
Be pointed out that the system appliances are essentially a system to meet the needs of a certain kind of goods, and orders, design, targeted processing, installation and other services for the organic integration and fusion concept, but by no means a simple pile of home appliances products, and in
Sell All the more can not be simply “packaged” product sales mix. For example, gas stove, range hood, disinfecting cabinet, microwave ovens and other commodities, “packaged” marketing.
Promising two major factors From the conceptual point of view, the system should not only welcome home appliances, and the market prospects should be quite good. There are two main reasons:
First, some consumers will change the spending habits of the home appliance products. According to conventional thinking, consumers generally are about to be completed in the home improvements will consider the issue of goods to buy household appliances, but with the emergence of the concept system, appliances, some consumers will be in housing need from the system before fitting to consider in home appliances product configuration and the supporting facilities and housing decoration, and this change in spending habits can make home appliances in the integration more reasonable.
Second, give some of the consumer’s potential to better tap out. If the overall kitchen, for example, due to functional aspects of the “storage function, conditioning, cooking functions, washing functions” for the organic integration, it will not only be regarded as a functional, rational and beauty has distinctive features such as the overall system products, but also from a functional extension of the original will be some consumers do not pay great attention to the consumer to better tap the potential, if extended by the storage function of the sterilization container and other out by conditioning functions extends the power conditioning units, etc., by the extension of functionality out of cooking
Cooker And so on, by the washing feature extends the dishwasher.
Typical characteristics of the two One, as the promoter, the marketing system and sales of home appliances, it should be a collection of orders, design and style, design, targeted processing and matching appliances, installation, after-sales service integration model, not mere merchandise sales model.
Second, as consumers, custom procedures when the system is similar to home appliances home decor, it should be a collection of proposed price, design and style, the type of material used, and be equipped with appliances
Brand , After-sales services and a series of requirements and these requirements should be in
Contract Specifically reflected. Links Into the system Yongle Appliance Market
Recently, Shanghai Yongle Home Appliances Co., Ltd.
Investment 50 million yuan set up a system of household electric appliance sales company — Shanghai Yongle Building Equipment Co., Ltd., and published in the system will be taking home appliance sales
Marketing Strategy. It is understood that building Equipment Co., Ltd. Shanghai Yongle Home Appliances for the system will be “first experience to buy” feature, in Shanghai Yongle Caobao
Marketplace The fourth floor set “home central air conditioning, central air system, the central dust removal systems, home heating systems, central
Hot water system , Home water treatment systems, home audio systems, Home Automation System “of real experiential model room, so that consumers can experience after a real case to make a choice.
And home appliances market prospects for the system, Paradise is full of confidence. Yongle president Chen Xiao said in an interview: ”
Appliance Retail The Core Competition
Power has been transferred to the service, who can provide a more professional service, whoever will take more market share.
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