Kitchen Appliances: “three Of The Almighty” Starting To Prove Superiority
Hood, stove, water heater, modern kitchen essential is decorated Big Three. With the past few years, major kitchen brand
Rally to down three advantages of the Almighty has gradually emerged to win more market opportunities.
Triathlon’s strengths lie? The author believes that it can make the products of choice from the industrial design to achieve the harmonization of the overall style to meet the growing prominence of individual consumers and the overall U.S. demand.
Often, a seemingly ordinary product, as with the reasonable, showing a simple harmony of the United States; second, to meet one-stop-shop for consumers and brand loyalty to the psychological needs. According to surveys, more than 50% of consumers buy a certain brand because a certain product, but also wanted to buy its other products. This is commercially known as customer loyalty. The third is the convenient and efficient after-sales service. Now, many household appliances enterprises service is very attentive and considerate. If that were selected after a brand of kitchen machines a little doubt, after-sales staff can visit on the way to look at other products inspection.
Kitchen appliance company opened a list of companies can be regarded as triathlon is not much, or else the brand pull is not enough, or else a product, there are still some of the technology gap. Shuaikang should be said that can be called a triathlon, one of the few well-known. Shuaikang Group is a production of the main kitchen appliances large enterprise group with the world advanced production equipment, testing equipment, including a domestic first-class domestic gas production line 5, line 2 Teflon coating, spray Shuo production lines; range hood line 8, and world-class electric water heater production equipment and testing equipment, has formed a full range of leading technology, advanced production equipment, detection means complete kitchen production base, has reached annual production of range hood 1.5 million units, electric water heater 1 million units, with 1.5 million domestic gas production platform.
“Jin Wanjia smoke fumes, Shuaikang taken the lead,” range hood made Shuaikang to be perceived as excellent kitchen brand. Attendant, gas stove and water heater project, so Shuaikang a kitchen in the decathlon. Especially in the electric water heater project, Shuaikang efforts in particular, by the end of 1999, the Group spent 30,000,000 U.S. dollars to introduce the U.S., Japan, Italy, Germany and other developed countries, auto rolling, robotic welding station, enamel curing sintering furnace, shot blasting machine and other advanced production and control test equipment, hardware and craft from the production to ensure high product quality. With several years of technology accumulation and market expansion, Shuaikang the momentum in the electric water heater market, becoming fierce, not only to cooperate actively with the main channel, and compared to the three giant water heater, electric water heater Shuaikang operating more flexibly and some put and lose. Not only try to customize the type, package type, and so many ways and channels to expand the market and together. Into 2005, Shuaikang on the capital’s largest home appliance chain with medium and large enterprises have with the domestic kitchen appliances giant Shuaikang electrical joint cooperation will Shuaikang a new computer-controlled listed as underwriters water heater models, the original 1380 element of the market price directly set at 999 yuan, broke through to the type of water heater present insurmountable thousand mark. “51” nearly, but also planning a series of large-scale benefits of promotional activities. The intelligent products straight down / Fanquan 200 + gift Galanz a microwave oven or Kitchen Po; intelligent remote control type 1 kg of product donated a small washer / or folding 100, etc., formed to stimulate consumption strong driving force, nothing to prevent the market share.
In addition, the service is starting to prove to the three advantages of the Almighty One of the reasons. Since the early production, Shuaikang electric water heater company focused on service brand in the country to set more than 200 service centers and network maintenance services, has established a leading “third-generation telephone call center” at any time waiting for each provide quality services to users.
Through the joint effect between the three products, three products have been sold Shuaikang both achieved good sales.
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