Guide for beginners to Link Building
One of the most important parts of Search Engine Optimization is building right kind of links and that too in right amount. When there were not any search engines like Google, yahoo, MSN etc links did not have that much importance. But in these days when mighty search engines control the world of internet links have emerged a thing of special attention. Remember the art of building links are not mechanical. You just cannot get some hard and fast rule that can make you a successful link builder. Had it been that easy there would not be such interest in link building. Everyone would just follow the rules and execute the task of link building in a jiffy. Sheer creativity and intelligence play the role of decider at the end of the day regarding link building.
When you are building links then you have two types of motivators. These are search engines, especially Google and the search engine users or visitors. Both the search engines and search engine users are important for you. The goal of search engine optimization is to attract high volume website traffic. Again good links are helpful in securing ranking by search engines. You should remember if you adopt unfair method in building links to get high Web Site Traffic, you may be blacklisted by search engines. That will be the end of your story. But among the two factors i.e. search engines like Google, yahoo and search engine users or visitors, the later group are more important than the former. So you should start the task of building link by primarily keeping people in mind not search engines. It is the high website traffic that is the goal of search engine optimization.
Though there are innumerable linking opportunities all links are not of same importance. Some links have higher value than others. Clearly it is the valuable group that you should take into your consideration if you want to get high website traffic. But how you will distinguish a good quality link from low quality ones? Good quality links have a number of characteristics that put them in an exclusive group. First quality is credibility. A good quality link always comes from a reliable source. Search engine users take these links seriously as they are associated with some websites which are already trusted by many. Secondly, a good quality link is always relevant. This quality of relevancy is very much important. These links are relevant to your requirement. You will great help from these links if you try to actually buy the product or service. Thirdly, valuable links are never out of context. Valuable links are found in pages which are specially focused on key words or key phrases. These pages which focus on key words or key phrases are generally ranked well.
Apart from these there are other characteristics such as authority of sources and associated cost. It always costs to make a valuable link. But this investment returns heavily as a good link always gives good business as it attracts high website traffic. Again a valuable link cannot be found easily. It is tough and requires some investment to get good quality links. You get these links in some pages where your competitors do not have any access.
Search Engine Optimization is the only alternative that a person has to Increase Website Traffic. The more is the Web Site Traffic; more is the chance getting success online.
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