Why is Bieber so popular?
Teenage girls everywhere are totally nuts for the wholesome, clean cut boy next door, Justin Bieber. It is easy to understand why millions of teenage girls are crazy about justin bieber songs, but what is harder to understand is the particular level of fame that he has so rapidly achieved. He is not excessively talented and only has an average sounding voice. He has barely adequate dancing skills. At first appearance, there is nothing dramatically different between his particular talents and all the teenybopper stars that have come before him in the world of bubble gum music.
Is there a good reason why Justin Bieber is this famous? Most fans and industry leaders would say that his success is due to his popular YouTube broadcasts and justin bieber pictures everywhere. Is it the fact he was not chosen by big corporations but instead, by average people, kids at home in their living rooms, who were always viewing his videos. Scooter Braun, Bieber’s manager, says it is Bieber’s lack of glitz and glamour and his almost one-on-one relationship with his fans through such social media as Twitter, that truly contributes to his, almost overwhelming level of fame.
The “justin bieber games” are not a new marketing gimmick. The supposedly impromptu YouTube video clips and updates with tweets are done by other artists as well. Bieber and his manager have put this modern styled marketing strategy to better use than the competition. Bieber and Braun have executed this marketing style to the point that their details in creating this approach of open communication channels with fans worldwide seems to be much more clever than anyone else. Also the behind-the-scenes support of Usher and L. A. Reid as members of Bieber’s extended team had are also effective because of their decades’ long music industry success.
With the ever growing popularity of all things Bieber and dozens of other marketing methods such as his self-made move, “Never Say Never” that follows Bieber’s story from beginning to present, it is little wonder he has achieved such a level of success.. It is the fans themselves and his continued down to earth-true to his roots attitude that are a large part of his success. Bieber is definitely a force to be reckoned with in the years to come. As he grows older-will he still hold his appeal to girls of all ages? Or will he lean more towards a more adult audience?
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