Neijiang “home Appliances To The Countryside,” Survey Report
Since January 2008 the Ministry of Commerce to carry out ”
Bringing home appliances “Activities since the Neijiang attached great importance to the deployment of effective measures, and achieved encouraging results. End in June 2009 the city’s” home appliances to the countryside, “the record of the countryside through products
Sell Network 649, the city’s 111 towns, villages and towns have average 5.8 sales outlets, average 10 000 farmers to buy “home appliances to the countryside” products 681.9 units.
Order to understand the “home appliances to the countryside” on businesses, farmers and rural consumer goods markets, 15 to 16 July, the city of “home appliances to the countryside” campaign to a quick survey, random survey of county and capital of Longchang County, 5 towns, 10 sales outlets and 40 rural residents. Now report on the survey are as follows.
An actively take measures to strengthen supervision of implementation
First organization in place, and strengthen supervision. City Council issued a “really good job on the pilot work of the notification appliances to the countryside”, responsibilities and objectives of the decomposition of the leadership at all levels set up a working group to strengthen the organization and leadership, established a working mechanism. Business, industry, commerce, quality inspection departments to enhance the “home appliances to the countryside” products supervision, to ensure product quality and safety, in January 2008 so far, sales of businesses and relevant departments have not received the quality of goods
Complaints Case. To ensure that policy implementation is not an error, no deviation, municipal and county (district) financial, business policies and operations department held a training session on successful businesses, record outlets and related services personnel training. According to the survey, buy-off “appliances to the countryside” commodity farmers satisfied with the quality of goods, accounting for 83.3% of buyers; that the general quality of the goods 16.7%; dissatisfied with the quality of goods for the 0. The sale of goods
Service Satisfaction and more satisfied buyers accounted for 63.3% and 33.3% are not satisfied with only 3.4%.
Second, publicity in place, known to high. The city through various channels of publicity, primarily newspapers, radio and
TV Taiwan roll playing, recording discs and other form of home appliances to the countryside policies and provincial, city views and the implementation of control measures, complaint calls and other information was released. Publicity to do the “notice posted on the farm to the village and group, brochures distributed to farmers, promotional materials Baishangguitai”
Changhong , Haier, Hisense, and other successful companies fly produced illustrations, and the masses, close to the reality of promotional materials, carrying out various promotional activities, to invite the media to conduct field interviews, greatly enhanced the degree of knowledge of the policy. According to the survey, that “home appliances to the countryside” activities accounted for 82.5% of the survey, one thing that accounted for 12.5%, 5% do not know. Buy-off “appliances to the countryside,” the farmers of goods accounted for 75.0% of survey respondents, 25.0% did not buy. In the absence of buying, “home appliances to the countryside” products, household surveys, because the already have instead of buying 70% of that product quality can not be guaranteed 20%, fear can not be guaranteed after-sales accounted for 10% of that Partial expensive price 20%.
Third, coordination in place, subsidies for cash. Municipal government organizations a special meeting from time to time, timely coordinate and solve difficulties and problems, and effectively promoting the “bringing home appliances” work. All levels of government, business, financial departments and sales business multi-coordination for rural residents to purchase “appliances to the countryside,” added products simplify the process, timely cash subsidies. 1-2 days a week to determine the township time to focus on relevant procedures, farmers in about a month to receive subsidies. From January to June, the city’s “home appliances to the countryside” Sales of goods 70,920 units, 61,811 units have subsidies, accounting for 87.2% of sales.
Second, farmers and rural businesses market manufacturers achieve “win-win”
First manufacturer to expand market share. “Appliances to rural areas” using fiscal policy levers to guide the manufacturers design, development, production and consumption of products suitable for rural areas, improve after-sales service manufacturer to seize the “home appliances to the countryside,” the opportunity to expand market share. From January to June, an average of 649 sales outlets selling goods 109.3 Taiwan countryside.
Second, gross profit increased sales of businesses.
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