Why You Should Use Testimonials in Your Business
By Theresa Decker, TMD Inspirations LLC
We are all born with a natural sense of skepticism; some more than others! Natural skepticism can’t help but come to the surface when it is time to purchase products and part with our hard-earned money. Using testimonials within your direct selling business will help your buyer overcome skepticism about you and your products.
A good amount of testimonials about one of your products will gently loosen the organic sense of skepticism your customer is feeling and thinking. Many testimonials about one particular product will easily turn your customer’s skepticism into excitement and desire. They start to think: If it works for all these different people, it will work for me as well.
When you talk about the products you are selling, it sounds like a sales pitch, no matter what, because you are the sales person. The typical customer will start to feel anxious and stressed. They think you are just saying sales words to get them to buy and give you money. Even if you honestly believe in your products, your new buyer will still feel small amounts of skepticism, anxiety and stress.
When your customer hears or reads how wonderful your products are through a person who is a consumer they are more likely to believe that person more than you, the seller. The consumer has no gain through the situation. Testimonials from consumers who are already using and enjoying your products will create trust within the potential client.
To gain trust within your customers and clients you must:
1) Be an honest, professional business person
2) Provide excellent customer service
3) Deliver their purchases in a timely manner
4) Have immense product knowledge
If you provide all of the above plus testimonials about your products, your business will soar to great heights.
Testimonials will also help to create a sense of community. When you share your testimonials with your customer base it shows them that they share similar interests with others in your customer base.
When someone feels they are part of a community they feel good. Society has taught us all that we want to feel part of a community. Social media sites have proven this time and time again. People naturally want to be part of a community and not just one community like in the old days of neighborhoods. Thanks to the internet, they can join many online “communities” and “e-neighborhoods”. Your customer base will become a community in a sense and they will feel good because of it.
Overall, using testimonials in your business will be an asset to you.
Theresa Decker is a Direct Selling Home Office Assistant, Coach, and Author and the owner of TMD Inspirations LLC. With six years experience in the Direct Selling field, she is able to help, guide, and support Direct Sellers in their home-based businesses. Please visit her at her website: www.tmdinspirations.com or on ebay. Her ebay seller ID is tmdinspirations.
TMD Inspirations LLC
641-715-3900 ext. 275275#
www.tmdinspirations.com
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