Copywriting Secrets Unveiled – 5 Simple Steps To Get Killer Conversion Rates
Why should yourealize the copywriting secrets that thefinest salesmen and gurus exercise?
Easy. More money. Writing good copy will increase the conversion rate of any of your squeeze pages, sales letters, emails, videos, etc. Copywriting is the foundational skill needed to be successful in any type of marketing. It’s irrelavent whether you market online, offline, or by word of mouth. It’s just sales talk in another format.
You must first have an understanding of basic human psychology. Humans are emotional creatures, and we make decisions based upon these emotions. Why is this crucial? There are many copywriting secrets, but this is the most prevelant. We have to trigger these emotions so they will buy. If youlearn nothing else from this writing then figure out this principle. Everything you create in copywriting should have this behind it.
How do we unveil these copywriting secrets then?
Without a doubt, you have already asked yourself “does my product or service offer something of value that my prospect wants or needs? Does it provide them a solution to a problem?” If your product doesn’t provide an answer to the prospect’s problem then you may want to find another opportunity.
When you have something that meets your prospects’ needs then you can use these guidelines to put out some fantastic copy that will convert like crazy. . . .
1. Identify the challenge. Revisit some past troubles you and your prospect have been through. Really twist the knife here. You want to cite examples that the prospect will relate to and feel pain since it is the same as their own experiences. For example, If you are advertising a weight loss supplement you could talk about the ill health effects many overweight people suffer from on a daily basis.
2. Give them an answer. Cover how the product will help them solve their problem not how much sugar it contains. People want to know how it will help them solve their problem not how many calories or vitamin C is in the product.
3. Poise yourself as a leader. Give them reasons to buy from you rather than your competition. If you’re not an expert yet, cite a third party who has credibility with the prospect. Third party validation is huge.
4. Give them a guarantee. All risk is eliminated by doing this. It also speaks volumes for YOUR BELIEF in the product.
5. Call to Action. With as many copywriting secrets as are out there this is the very best. Most people either don’t know to do this or they are just afraid. Never be afraid to ask for the sale! Come on people! You’re not even speaking with someone live in most scenarios. In order to get a sale you must ask for it! Enclose a call to action In the closing of your copy telling them what exactly you want them to do next.
I work in network marketing. On my blog and my squeeze pages I always have a call to action for people to opt-into my free valuable trainings that I offer. I get a constant flow of leads daily coming to my business just by asking!
I have set up a lead generation system with my team that contains some of the best copywriting secrets on the Internet. Click this link right now to discover how I get tons of leads coming to me daily. Copywriting Secrets
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