Handing Out Lanyards
A popular advertizing technique which is utilized by numerous companies is that of the promotional item. Companies buy or make products which they distribute to potential clients. These products are handed out free to interested individuals and existing customers. One of the most commonly selected promotional gifts is the custom lanyard. However, even the best lanyard is not going to be effective if the business does not have a distribution plan.
Trade fairs and conventions are often chosen as the perfect place to distribute cords. These places can be ideal, but they can also be a place where you will have a lot of competition. If you intend to be the best you should make certain that you have an effective method for handing out your cords.
If you are planning to have a booth or table you should make certain that you wear one of your lanyards. You should also do so in a way which will appeal to the people at the convention. Conventions are often places where people will be moving around a lot. Rather than having to carry a drink in their hands, make certain that you offer a lanyard which has a water clamp option. You can show people how they can use your cord to carry a bottle of water with them while they are exploring the fair.
An alternative is to wear a wallet pouch which is able to carry business cards, a notebook and a pen. You can keep your cards inside this wallet and hand them out to customers when you give them a lanyard or you can have a card already inside of the wallet.
Another less expensive method is to get lanyards with either plastic cases or alligator clips. You can either attach your card to the lanyard using the alligator clip or place your card in the case. Soft cases are among the least expensive cases to purchase and they come in various sizes and orientations.
Do not forget that these kinds of events are often held on weekends as a result, people frequently bring their children. A sure way to gain attention is by using your cords to attract the attention of kids. To do this all you have to do is place a simple child’s toy on the end of the lanyard. This does not have to be an expensive toy but you should try to make it an interesting one. There are hundreds of items which you can find online or at the local dollar store which will fulfil this need.
A tip that every person should remember is to not leave their hand-outs at the front of the table. If you do this, you will find out that your cords will disappear and you will have little to show for them. A better idea is to place the cords further back. This will give you the opportunity to engage the person in conversation prior to their receiving a free gift. This strategy will give you the chance to determine if the individual is interested in you and your company or is only interested in the gift. If you determine that they are a person of interest you can ask for or offer a business card prior to giving them a cord.
If you utilize any one or all of these techniques, you will discover that many people will not only want to accept the lanyards, they will start using them right away.
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