The Many Ways to Distribute Lanyards
Companies choose to purchase lanyards for many reasons. One of the most common reasons is to use as a promotional tool. The lanyard has more than proven itself in this capacity over the years. However, in order for a lanyard to be effective they must be properly distributed.
Businesses often choose conventions and trade shows as the perfect place to hand out their lanyards. If you are thinking about employing this strategy then you should follow these simple tricks which will help you to maximize your efforts.
If you have a booth, do not place the lanyards where anyone walking by will be able to help themselves. Leaving the free items for people to take will result in your quickly running out of lanyards and having almost nothing to show for it.
An alternative idea is to place the cheap lanyards out of reach. Try to speak to each person before offering them a cord. This action establishes communication. The idea of this is to judge if the individual is genuinely interested in you and your business or if they are merely interested in a freebee. If the person is truly interested then you can present them with a lanyard.
Another technique is to offer the lanyard in a trade. Advertize that anyone willing to leave their card will be given a free gift. This strategy gives you the chance of both speaking to the person and of having a means of reaching them after the show if they are a contact that will benefit your business.
Choose an attachment that you can use at the show. For example, think about selecting a lanyard that has a wallet or pouch. These are the perfect place for people exploring the show to hold and collect various business cards. Another way that people can use the lanyard at the show is as a way of carry a bottle of water. Wear one of the lanyards yourself and use it.
Many of these shows are held over a weekend, and because of this many individuals bring their children to the event. If you know that this is the type of show that you will be attending you can make use of this fact. When you are preparing your lanyards you can add a simple child’s toy to them. For example, if your lanyards have an alligator clip, buy a book simple puzzle book at the local dollar store and clip these to the cord. You will be amazed at how much attention your booth will receive by simply including the children in your distribution plan.
One last thing that you should not forget in your distribution efforts is to make certain that you do not forget your current customers. If you do see any of you clients make certain that you present them with a lanyard. You do not want any of your clients to feel neglected. Forgetting anyone will cost you valuable customers.
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