First Football Marathon Fever grips Mumbaikars
Yash Birla Group’s B3 (BCUBE), a unique and comprehensive range of Advanced Sports Nutrition products has tied up with Football Development Foundation (FDF) for first of its kind initiative called Football Marathon. B3 has created a record by serving whey protein shakes to thousands of participants at the Football Marathon.
As a nutrition partner, B3 (BCUBE) has also offered free Nutritionist consultation along with free one year supply of advanced nutrition range for the first and second place winners in the male and female’s category. The participants will also be pampered with vouchers from B3. The first 40 male and female winners will take home B3 goodie bags.
Speaking on the occasion, Mr. N. Venkat, Managing Director and CEO, Birla Wellness & Healthcare Pvt. Ltd said, BCUBE, our Sports Nutrition brand is glad to be associated with this first-of-its-kind initiative of football marathon hosted by FDF. The participants include football lovers and youngsters who are committed to increasing their performance in football. BCUBE, our Sports Nutrition brand is designed to help increase the athlete performance via providing right nutrition to budding football athletes and fitness enthusiasts. This synergy between BCUBE, our Sports Nutrition brand and FDF’s football marathon initiative makes it a mutually beneficial consumer centric brand association.
About B3 (BCUBE):
B3 (BCUBE) stands for Built By Belief. B3 (BCUBE) is a range of unique, breakthrough supplementary nutrition products that specifically address the demands of the Indian physique. It is based on the scientific rationale that every individual possesses a different physical structure. Therefore, their nutritional and fitness needs cannot be treated alike. B3 (BCUBE)’s range of products addresses the spectrum of health demands – whether it is that of a dedicated athlete or someone who is into general health & fitness.
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