You Are Bone to Be Interested in Adidas’s Sustainable Development Products
Moreover; the FTSE Social Responsibility Index also included Adidas. And it was the only sports goods company that yearly released sustainable development reports since 2000. Adidas Group’s work of sustainable development will mainly focus on the following aspects. First of all, Adidas hopes to remove polluting materials and workmanships through developing. Moreover, materials and actions with sustainable development will be adopted. In the next place, Adidas is going to apply recycled materials so long as technology permits. Thirdly, Adidas is committed to avoid using PVC in all product categories. Nowadays; PVC is not included in ninety-nine percent products.
Adidas not only makes investment in sustainable cottons, but also does support as well as infuse fund to “Better Cotton Initiative”. The purpose of the Initiative is to ameliorate the environmental footprint of cotton industry. Being a section of the environmental protection tactic of the Group, it is promised by Adidas that the whole products are going to apply cottons with better quality. Simon Cartwright added: “The 2012 London Olympic Games let us set a new goal”. “In the sustainable development domain, our progress will be accelerated with the help of it”. “In the Olympic Games, we can see the process by ourselves”. He said: “In the tennis competition in the London Olympic Games, audiences are going to see some of the most exciting products of the sustainable development”.
As a result, you can be well assured at the time you see Murray or Tsonga in the competition. The reason is that the polyester shirts they wear will be made from recycled waste bottles, such as beverage bottles and detergent bottles. Allowing our athletes to put on sustainable development products is very necessary. It can be accounted that the sustainable development is supported by a lot of athletes themselves. Athletes can be assured that Adidas has taken possible efforts to maximize the sustainable development of promoting products. Furthermore, depends on its advanced technology, Adidas products’ performance will not be affected.
This year, Adidas did not introduce the new model called Adidas SUPERNOVA SEQUENCE. As for running hobbyists who have to participate in jogging trains in daily life, SUPERNOVA SEQUENCE 4 will be the first selection since it was put onto the market as the “try to run for twenty-eight days” redemption activity’s flagship model. Compared to the previous support running shoes of the SUPERNOVA series, SUPERNOVA SEQUENCE 4 not only collected all Adidas running shoes technologies’ high-end configuration and the acceptable price of less than thousand Yuan. It continued the high performance-to-price ratio advantage as usual. It also highlighted the whole pair of shoes’ sense of technology through its delicate details and the combination of a variety of materials. So it was no wonder that it became another popular masterpiece on Adidas’s professional jogging shoes market.
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