Bespoke Web Design for Outstanding Property Solutions
Property websites, like any site that deals with a specific type of product, work best when they have been built with the individual needs of a company in mind. Bespoke web design, which allows sites to be built from a carefully researched platform, lets property companies control their products and services in accordance with existing company routines and procedures: allowing employees to use their normal working practices to keep the site maintained and up to date.
The basic definition of a bespoke web site is one that has been built with an individual company in mind, rather than an “off the peg” site, which is bought as a pre-defined package. Off the peg sites do work for some basic products and services – but when you’re selling and renting property in an online environment your products and services are too much of a specialty item to respond well to an off the peg solution. Bespoke web design ensures that every property agency has the fluidity and adaptability of its trade built into its online presence.
Bespoke elements of a website can include anything from basic functionality to overall look. Where property websites are concerned, a strong content management element is paramount. Individual property vendors, though, have very specific processes tied in with their content: and that means utilising a bespoke management solution to make sure those processes are reflected in the performance of the site.
The best property websites tend to use a robust content management system, which derives from a standardised package but is flexible enough to take account of the peculiarities of an individual company’s working practices. Bespoke web design for these companies will involve implementing a solidly designed central management system that can take all the discrete elements of a working property agency and run them through a single centralised engine to ensure that they are both easy to update and very well protected. The management system effectively acts as a buffer between employees of the company and the site’s own workings: allowing workers to make changes to the information that appears on the site without actually fiddling with its basic structure.
Sales and lettings companies tend to have their own in house software, which has been built to facilitate the everyday maintenance of the property roster. Different companies are very likely to have different software solutions in place. A bespoke web design that offers powerful web management potential for a sales and lettings agency, then, has to be able to work with the existing software to manage and update content. Solid basic platforms, like the EstateWeb engine maintained by UK based web designers Technic Web, are integrated with existing software and database facilities to ensure total replication of a company’s working practices in its online presence. Usually, the people actually working with the in house software have nothing to do with updated the site manually – the engine implanted in the bespoke web design does the work for them, taking information from existing company packages and uploading it to the site.
Using bespoke websites in information rich environments like property agencies is the easiest and best way to ensure a solid web presence that is protected from accidental misuse. With property, time relevance and data accuracy are two of the most important aspects of business: using bespoke websites ensures total reliability without compromising individuality.
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