Renault Duster pre-launch advertisement hits interweb
Renault India is definitely expecting a lot from its new player in the SUV segment, Renault Duster. Renault Duster India launch has been slated for July 4th, 2012, however the SUV was supposed to launch in India in the festive season of Dusshera or Diwali, but die to some reason the launch of the SUV has been advanced to the month of July. Since this is the first low priced car which hopefully will appeal to the customers, the company is betting big on the SUV. It eyes to generate volumes through the SUV and bring the monthly sales figure to a positive number.
Renault dealers spread across the country have started taking bookings for the compact SUV at a pre booking amount of Rs 51,000. Along with it the company is also sending out emails to the prospective buyers who could become proud owners of Renault Duster SUV one day. Renault is marketing Duster SUV as an alternative to sedans which come at the same price and offer less space than a SUV. Buyers earlier had very little options in SUVs and MPVs. With the launch of Maruti Ertiga and now with Duster customers can explore other options too which would cost them almost same and offer more space, comfort, features etc. With such vehicles coming to India, a new segment has been inducted, these SUVs and MPVs are not humongous as the old school SUVs and MPVs present in India, but they offer the same comfort and space to the customers at less price. The pre-launch teaser released by the company shows that the company is promoting it as an alternative to sedans. The Duster is shown performing couple of off-road stunts in the pre-launch advertisement
However, this is not the first time that a car maker is positioning its vehicle as an alternative to sedan, this has happened before also. Prior to this, Mahindra & Mahindra also launched its MPV, Mahindra Xylo which it promoted as an alternative to sedans. Mahindra ran a campaign ‘sedan killer’ for promoting Xylo which to some extent has been successful. Mahindra Xylo too is available at a similar price tag in which other sedans in India are available. This reveals at-least one thing that the Renault Duster price in India is going to be placed aggressively so that it could give a tough competition to sedans. This would be the fourth product from Renault in India out of the five products that the company promised that it will launch in India at the time when it announced its re-entry in the domestic market. Renault Duster SUV will be manufactured at the company’s Oragadam plant located in the suburbs of Chennai.
Expect eight trim levels of the Renault Duster SUV to be offered to the Indian customers. Along with it, the SUV will be available in both petrol and diesel engine options and out of these the diesel variant will be offered in two states of tunes. The petrol version of the SUV will be available in RxE and RxL variants and will be placed as the base models. These models are expected to carry a price tag of Rs 7.2 lakhs. However, the diesel avatar of the Duster SUV will be offered in three variants and these are, RxE, RxL and RxZ. The diesel engine variant as mentioned above will be proffered in two states of tune, one would be the 1.5 litre K9 engine that will pump out maximum power out of 85 Bhp while the other version of the same engine will offer a higher power of 180 Bhp. The variant churning out low power will be synchronized to a five speed manual gearbox, this would be powered with the petrol engine. While the diesel version generating more power will be mated to a 6 speed manual transmission.
The Duster SUV is likely to be offered only in front wheel drive version across variants, however the pre-launch teaser showcases Duster doing plenty of off-roading stunts but the SUV will be offered only in front wheel drive option. The top end version of the SUV will be bestowed with safety features like ABS, Airbags and reserve parking sensors. Duster is a highly successful model of Renault which the company’s subsidiary, Dacia has developed for emerging markets. India is a price sensitive market and Duster’s success would depend largely the pricing that the company decides for Renault Duster.
Read Renault Duster Reviews on carkhabri.com, also browse through Renault Duster Photos gallery on Carkhabri.com.
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