In co-operation relations between single-frequency out of home appliance manufac
Agreement, the two sides will carry out management system, and docking. The previous month, the National Beauty and Siemens jointly launched a nationwide large-scale promotional activities in the refrigerator in summer. This year, the country and the United States have Haier, Siemens, Philips and Sony, and other famous companies signed a new cooperation agreement.
There are indications that major home appliance chain enterprises with famous brands increasingly close cooperation between manufacturers. Previously described by the media is very tight relationship between manufacturers on the huddled closer to it?
From confrontation to butt?
From Gome, Suning and the cooperation of major manufacturers of view, "butt" has become an important key words recently vendors. First of all, is the management system on the "butt." Zhou Yunjie, vice president of the Haier Group, and Jin Ming, vice president of Suning Appliance ECR signed cooperation agreements, involving the vendors of the effective management of store space, effective products to add, effective promotions and new products effectively into four core areas. The goal is to provide consumers with low cost high-value services, from traditional transaction-based relationship between winning or losing trade to the win-win relationship between type conversion. To this end, companies will operate seamlessly in the docking system, need to Haier, Suning pushed vendors invisible "wall." Haier now has its own internal break the "wall", in an open system based on internal information technology systems and Suning combine to optimize the docking platform upgrade.
States Yang Qing, spokesman of the United States in an interview, also said: "We realized with some manufacturers docking ERP system, through the sharing of such resources to guide terminal sales. Manufacturers from selling the information to adjust their production . This will drive the development of the whole industry chain, to improve supply chain efficiency. "
Second, in the software "docking" basis, logistics and other hardware, also link up, reduce inventory, shorten production cycle. He Yang Qing said: "National Beauty and the number of manufacturers build a logistics base, share the same warehouse, so that you can reduce the number of the cost. Now appliances profit is not high, like this resource sharing is likely to cost less a point, this business , manufacturers, consumers are favorable. "
Is modified or improved?
The parties involved in cooperation for this more closely, systematic forms of cooperation have to acknowledge that is a sign of improved relations firms. But the industry also has different points of view that the industry, on the one hand, these large single-cooperation only big brands, but in the past these brands and home appliance chain industry co-operation has always been close, and those smaller brands, due to their limited strength, and so far have not improvement; the other hand, the merger in the country after the United States and Wing-lok, home appliances chain in fact the gradual emergence of the "oligarchs" trend, in this context, for large manufacturers in addition to single-cooperation, almost in a choice situation. Therefore, these recent developments, but in reality is a modified, some fundamental relationships between firms has not changed.
Appliances consulting industry experts, business management consultancy Kuafu Liu Buchen, chief adviser said: "The relationship between manufacturers will ultimately develop into healthy, but can only say that this hope has not yet become a reality. Vendor relations have read and are not essential change, although the large chains since 2007, has been to the community, the positive signal sent to the supplier, but is more symbolic than substantive action. In fact, similar to the cooperation with Siemens GOME, Suning and Haier's cooperation and lack precedent, such as 2006 year, TCL Group, Gome, Li Dongsheng personally Lvdui and negotiations, and signed several cooperation agreements, in fact, not been implemented. "Liu believes that the current big single-vendor collaboration also are technical co-operation, not enough to fundamentally improve vendor relations.
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