Garment Industry Know The 2008 Beijing Olympics Business Opportunities
Recently learned from the organizing committee, preparations for the 2008 Beijing Olympic Games is proceeding smoothly. This year in May, the market development of Beijing Olympic Games will be started. By then, the Beijing Olympic Organizing Committee will be completed, including suppliers, select the franchise work, and commercial organizations around the world have the opportunity to participate in investment and competition.
Olympic sponsors how high the threshold of children
It is understood that Beijing’s Olympic marketing program by the program sponsors, supplier programs, franchise program of three parts. One program is a sponsor of the Olympic Games sponsors to give money, material objects, technology, services, and support; plan is to choose suppliers of enterprises for the Olympic Games facilities, and equipment and other in-kind; franchise plan is to allow some production Olympic souvenirs, and licensed merchandise for business management.
For many apparel companies have considerable strength, always already targeting the Olympic business opportunities, development of Olympic strategy, and constantly improve their own management system to improve product technology and quality level, firmly grasp the Olympics for the Chinese garment enterprises of platform and the opportunity to work in the Olympic Games wear, sportswear, ritual equipment, gifts and fitted to occupy a place, create the Olympic brand, creating the world’s famous brands. Garment industry has recognized the lofty ideals of international exchange event to the development of the apparel industry a vast space. People will not forget: in October 2001 held in Shanghai APEC informal leadership meeting, each member wearing a Tang suit the leaders of a photo, immediately became a national media coverage of the headlines, virtually made for the Tang suit back to the carpet bombing style of publicity, not only for foreigners are familiar with, more people are sought after. People were all praise this breasted suit bright color, delicate designs, exquisite craftsmanship. In an instant, unexpected decline of Tang suit from the brink to spread through the river north and south, to the depression of the satin garment manufacturers and Chinese manufacturers have brought great vitality.
Garment enterprises to seize the opportunities the Olympics, the primary goal is to become Olympic sponsors high gold content. Successful business sponsorship can increase brand awareness, so consumers really feel the power from the brand. With the sponsorship of this communication, business can be well in the products, brands and among the audience, more quickly, more directly paved a Cotai Strip, and the Olympic Games is no small matter for the sponsor to provide a platform for hundreds of billions of pairs of eyes watching this global event, the integration of sensation the same time, the brand value has been fully improved.
However, the Olympic Games and sports in general are very different, sponsors can not directly get in the game advertising revenue, for example, the World Cup, the main sponsor of the ads from the venue to get benefits . But the Olympic venues will not allow the ad appears, which is to ensure the purity of the Olympic Movement. The sponsor’s income is through the Olympic Games and the Olympic Games his combination of intangible assets and the specific benefits from the “exclusive” benefit, meaning that to obtain Olympic corporate sponsors eligible to occupy a certain class of products The exclusive distribution rights, while similar products can not be a corporate sponsor. For example, Coca-Cola soft drinks market, on the occupation of the Olympic Games, created the world’s most competitive soft drink brands, there is no other company instead. One of China’s Onlly, Erie ice cream, by sponsoring the 1996 Atlanta Olympic Games, so that the two companies gained rapid development. Get the right sponsor for Chinese enterprises, is a rare opportunity, but not everyone can become a sponsor, because the International Olympic Committee on the sponsor companies have very strict requirements. Moreover, the International Olympic Committee is not open to the sponsor’s selected course, is all the more difficult for companies to become sponsors.
Grasp the pulse of the fair competition
2008 Olympic Games in Beijing to “New Beijing, Great Olympics” is the theme of “Green Olympics, Scientific Olympics and Humanity Olympics” concept. Who can grasp the pulse of the Olympic idea, whoever may be sharing the Olympic business opportunities to win. Held at the end of January, “brand-name office Olympics” forum, as the outstanding sports industry business representatives, while ranking among the highest in sports equipment Co., Ltd. Beijing Li Ning Sports Goods; from the “building’s Olympics” point of view, expresses the participation of Olympic market development and measures the initial idea. Zhang Zhiyong, general manager, said: Li Ning, the company should implement specific measures envisaged and the work: one to enhance the understanding of the essence of the Olympics and publicity; 2 for athletes to create first-class sports products; 3 implementation of the “rising stars” and ” Olympic relay “scheme; 4 to comply with the rules of fair competition. Li Ning Company’s participation in the Olympic Games
ideas and measures, represent a considerable portion of domestic business idea, but for the right to sponsor the Olympics, after all, an open and fair trial of Chinese and foreign enterprises. Although domestic enterprises home advantage is very obvious that the main advantage for access to information on, for from the government, the organizing committee all the information. Domestic enterprises can be the first to be informed without hindrance, foreigners are apparently not so lucky, they more or through the Chamber of Commerce in China, lagging behind the embassy to obtain information, in such an information age, domestic enterprises will undoubtedly occupy a good head start. Advantage of the situation, however, does not mean win, the scale of foreign companies have a strong competitive edge, while accumulation of mature research, market experience, which in economic globalization, market competition, the tide of the growing white-hot, no doubt have been occupied the first move.
According to BOCOG’s marketing department, person in charge of the first half of this year, in Beijing and several other cities in the first start of domestic sponsorship program, in accordance with the rules of the Olympic market development, in order to prevent over-commercialization, will to limit the number of sponsors, such as Salt Lake City is only 16 sponsors. The franchise development plan in the market the largest number of three levels, like the Sydney Olympics, suppliers and licensees, respectively 53 and 100. The first half of this year, the Beijing Olympics logo will be launched franchise program also will launch.
Develop inventive thinking Eventually become Olympic sponsors and franchise businesses can only be a handful, but it does not mean that many enterprises in the economic tide in the Olympic Games will be empty-handed. Market is vast, every field has a huge hidden opportunities to be keen to capture the enterprise market demand and seize opportunities.
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