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The leading sports brand of Nike and Adidas are panning gold in the Olympic Games. Sports equipment market leading enterprises, the United States Nike and its Germany competitor Adidas is in his Olympic war, make efforts to help athletes in next month’s London Olympic Games improve their performance, squeezing the biggest commercial value.
The Olympic Games provide a display platform for movement of new fashion and new technology, while many markets are facing flagging then sports clothing supplier hope they can lend an Olympic east wind and get performance improvement. And it is different from Football World Cup, the games venues around is without electronic billboards, which means that when global audiences watch the Olympic Games, the most striking trademark is the players clothing and shoes with the sign. Olympic three gold medalists Bolt from Jamaica is the spokesman of the German Puma brand and when he competes for the 100 meters, 200 meters and relay race, the whole world will gather on him. The Olympic Games can be the largest terrace of movement trademark popularity.
Adidas denounced showering to be the official sports clothing partner, tens of thousands of volunteers and the Olympic officials will be dressed in the clothes with Adidas three leaves cottonwood marks. Besides, Adidas, the British Olympic group movement apparel perennial free suppliers, in this group the athletes including Ennis bearing the hosts medal expectation. Adidas is expecting that the Olympics will enhance the 100 million GBP in sales in the UK, to help the company to replace the rival Nike and become the largest sports brand in the UK market.
Headquartered in Portland, Oregon, Nike is still the largest global sports products market, with annual sales of about $ 21 billion, Adidas $ 17 billion home in second place.
Since the Adidas brothers’ inner competition and internal drawing board of the Puma brand in 1948, Adidas only sold $3.8 billion in annual sales and lagged far behind to be on the third place. Sponsor of the U.S. Olympic team of Nike said, the Olympics will cause of their products outside hot debate. Just as an idea vehicle- the best players on the earth will be offered with the hitherto unknown Creative Technologies, and then through the worldwide athletes to supply such technology method, making the new technology commercialized.
Adidas offers the players competing for the 25 projects with 41 different kinds of sports shoes. These shoes have one thing in common which is their weight: lighter than similar sports shoes in the 2008 Beijing Olympic Games by 25%, only 99 grams. The heft of sports footwear reduce each one hundred grams implies that athlete’s result will have 1% of ascension.
The heft of Nike Free Run 2 sports footwear reduce each one hundred grams implies that athlete’s result will have 1% of ascension. Shop from the official Nike AIR MAX Femme store now!
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