Social Media Marketing Strategies for B2B
Social media is proving to be a reliable source of leads for B2B marketing. Marketers who have integrated social media in their regular marketing mix are seeing a positive outcome today. Social media is also one of the reasons why B2B marketers are generating high volume content. So, it is highly important for marketers to leverage the collective powers of SEO and social media to create a powerful impact on prospects and customers. If you synchronize SEO and social media campaigns, you’ll get more for out of your dollar spend. How? Read on.
Create a marketing strategy
In order to create a long lasting relationship with prospects and customers, B2B marketers must first plan for a long term social media marketing strategy. Marketers can set up company brand profiles on social networks and set up discussion forums or start a company blog or ask senior industry people to contribute to the blog site. While this social media strategy is being planned, company website must be SEO optimized. By incorporating search keywords in website content and social media profiles, companies can expect to drive a growing number of prospects to their website and improve your social media campaigns.
Create content strategy
Blogs, info-graphics, slides, case studies, webcasts, podcasts, webinars, etc., are some of the content that needs to be uploaded in the company website. When prospects perform real-time search through social media sites, the chances are that the search engines will index your links more often. Another important aspect in content marketing strategy is that all B2B marketers must necessarily have updated profiles on social groups, such as, LinkedIn, Facebook and Twitter etc. as search engines frequently index them. You can also use social media publishing platforms like squidoo, wiki or hubpages for pushing up your search engine ranking.
Create inbound links
B2B marketers must create inbound links from their website content and other landing pages that they post on social media sites. By sharing content in social media sites, marketers enable prospects and other viewers to read and share content that interests them, thereby enabling a ripple sharing effect across multiple network sites.
Using Marketing Automation
Today, many marketing automation tools are available that serve the need of process automation. However, it is important for marketers to choose tools that enable them to monitor social media conversations, deduce lead intent, track website behavior and assess effectiveness of social media campaigns. Marketing automation solutions can be used to measure performance of brand and run lead nurturing programs as well.
Social media marketing is a slow process. It takes a considerable amount of time to build business relationships and, this can be done by infusing confidence and trust about the company and the product in the minds of the prospects. And, for this, content definitely plays a key role. So, putting aside the sole purpose of creating content for SEO purposes, B2B marketers must first ensure that they are able to present their solutions in an empathising manner to prospects, by offering free trial or asking for feedback. This helps to initiate conversations with social network prospects, which in the long run will reap the necessary search benefits for a company. Thus SEO and social media marketing are important components of a web marketing campaign and if used effectively can help your business grow.
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