It Is A Right Road For Lining Industrial to Recover
Although Lining corporation publishes new positive drawing for amending plans, the bazaar place response is optimistic, the share price rose 7.25% yesterday big at 5.03 Yuan, but considering the top level 31.15 Yuan in April 2010, a big curtailing to 84%, cut short the market capitalization of 5.311 billion Yuan. Many analysts pointed out that Lining Company is facing the brand continues to aging, the reformation dilemma, executives go away one after another, as well as Lining himself out of duties, a series of deep-seated contradictions, the future of the renaissance will continue to be difficult.
Anta and Peak suddenly appear on the horizon in China at the same time Nike and Adidas are planning fierce attack in Chinese market, however Lining reviving has many things to do.
Lining is always the biggest movement appliance greatest popular brand in domestic, and are comfortably in best status, however in latest periods, under the competitors of Anta, Adidas and Nike at home and abroad fierce attack, the company should obviously improper, revealed lots of issues. Rebranding move started in 2010 has involved a number of major reforms, including which will continue to use the 20 years old brand LOGO upgrade, to open up the consumer market after 90, as well as with the international movement to raise prices to try to narrow the brands of distance measures.
However, through these changes were not delivered, not only fails to please the 90’s favor, even the original 70’s of the main consumer and 80’s are also lost out. Price increases more let people in the industry think it like a suicide, primarily attribute to the majority of its consumers base are in the second and third tier cities, the buying ability has more restriction, persistent price rising lead to the primary price superiority gone, resulting in high-end consumers turn to global brands such as Adidas and Nike, the below level customers turn to more affordable Anta and Peak, Lining is in two thankless embarrassing situation.
In addition, Lining in Sep. 2010 declared to reform normative line in special China of the precursor of the joy energy saving, even at that time he claimed that purpose is to push forward the great movement and movement zoology community, but its way into the house and field possession purpose was revealed explicitly. Such a departure from the practice of the main industry, incurred by the outside world strongly questioned. Lots of big lines from then on constantly say light Lining future, make its share price in 8 months were three big wash warehouse, share price since then to dust.Pumacanadaoutlet.com have for all time offering best NIKE FREE RUN 2 US 12 running shoes for customers, enjoy shopping from Puma Ferrari Shoes Canada!
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