A Rundown on Google Panda
2012 seems to be the year of changes. This in fact started just before 2011 ended when Google released an update on their Google Panda, which shook the whole SEO community. Google has tightened ship in that upgrade and practically altered the terrain of SEO.
Recently Google has launched Google Panda 3.8. It didn’t steer much from the recent update however it still made a lot of internet marketers quiver within their feet. Due to the fact once the gods speak, there’s no choice but to listen.
Let’s do a rundown on the numerous modifications that took place in the search querying biosphere when Google Panda was introduced.
History
First released in the first quarter of 2011, Google Panda was a way to push off low quality sites by lowering their ranking. This is to keep quality sites on top ranking in addition to a form of control for sites to shape up or end up in the base of the barrel.
This Google Panda shook the landscape and disturbed about 12% of the search results. There was a deluge of grievances in Google from site owners who, according to Wikipedia said “scrapers and copyright infringers” acquired far better ranking than sites that come up with authentic articles. By April 2011, Google came out with bullet points on their blog as “What counts as a high-quality site?”
Google Panda Update
On November 3, 2011, the greatest update to date was launched by Google which is called Google Panda Update. As they quite simply assured, this new bible would rattle up changes as much as 35% of the searches, instead of the 12% early on this year. And, boy, they weren’t joking.
In this new matter, freshness is term of the day. Google prefers fresh topics, hot off the grill, keywords which are trending. They solely wish what’s current and forget about past statistics.
Google summed it best in their blog entry, “Search results, like warm cookies right out of the oven or cool refreshing fruit on a hot summer’s day, are best when they’re fresh. Even if you don’t specify it in your search, you probably want search results that are relevant and recent.”
Google Penguin
In April 2012, Google unveiled Google Penguin, which is a very thin chapter in the Google search engine history but extremely momentous nevertheless. In their pre-analysis of the update, it could only affect 3% of the search queries.
Google Penguin is actually in tandem with Google Panda. When the Panda downgrades or upgrades the ranking of a site, it’s the task of the Penguin to examine for webspam.
Google Panda 3.7
Because of the release of Google Panda Update, which was probably the most extensive and rigorous changes Google did, plenty of SEO waited with bated breath the release of Google Panda 3.7. Rumors have been flying that there was an update and it was eventually released on June 8, 2012.
Google 3.8
It was recently released on June 25, 2012. Google tweet went like this: Heads up: we’re pushing a new Panda data refresh that noticeably affects only ~1% of queries worldwide.
Grumblings are happening because of the stricter guidelines Google has enforced. But each day is a brand new day on the Internet. We might still see adjustments in the forthcoming months, or even days.
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