Dental SEO- the PR riddle
Page Rank or the PR is an important criterion which helps to gauge the importance of ay site in the eyes of any search engines and most importantly Google Search engine. The way the page rank is important for any professional involved with dental SEO, since it is the PR which decides the value of any website. Some of the important facts which must be kept in mind by the dental SEO professional are as follows-
The Google search engine is a very difficult customer and it is not possible to gauge the algorithms especially pertaining to the page ranking while formulating a dental SEO strategy. Google revises all the page ranks of sites every month and changes the parameters. Hence it is not possible to exactly know the page ranks and most tools devised to check the page ranks can only make guesses. Essentially a page rank is a vote from the users and every back link pointing to the site is a vote of acceptance that the site contains useful and relevant information pertaining to a particular subject.
Often professional who are engaged in dental SEO do not know how to use the algorithm which has been provided by Google to deduce the Page Rank. Before you can calculate the page rank of your website, you need to know the page rank of the sites which has links pointing to your site. This is even more important today since the advent of penguin updates since Google will penalize you very severely if there are back links from sites which has been penalized by Google.
There are many other factors which are all related to one another and have a bearing on the final PR of any site. An example of this is PR of News channels which have a PR of 8. The cause is that there are hundreds of back links pointing to the web home page due to the virtue of quality articles which are contributed by different authors. The moral of the story is that give something useful to the users on a regular basis and you will find the PR of your site shooting up. However remember that there is nothing permanent in the web and it is a continuous process and any slackness will find the ranking falling faster than the journey up.
Remember that slow and steady wins the race. Professionals who have made a name in dental SEO follow the one page at a time principle and strive to increase the PR of that page instead of going for blanket coverage of all the pages.
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