Law Firm Marketing Techniques That Work
In today’s world no business can survive without marketing its goods and services to prospective clients. This is especially true of law firms that want to offer a competitive edge in a rising and saturated market. Whether these marketing techniques are online or offline does not matter, because both have their own advantage to guarantee that prospective clients are drawn to a firm. The most common law firm marketing techniques are:
Internet Marketing
Offline Marketing
Internet Marketing
It goes without saying that internet marketing is one of the most cost effective ways of marketing a law firm. The reason for this lies in the fact the thousands of people have access to the internet and are always using it to do research, make online orders, entertain themselves, chat with friends, etc. Though internet marketing a company will be able to reach out to a specific target group and also non-specific ones. This, however, depends on the keyword usage that have been applied to each articles that search engines pick up when someone does a search. A carefully planned and outlined SEO strategy will guarantee a Google Page Rank that offers a competitive edge in any law firm marketing attempt over other websites that offer the same or similar services.
Through social networking online sites like Facebook, Twitter, MySpace, etc can open the doors to hundreds of clients worldwide without having high overhead costs to get this done. The key with sites like these is that any law firm marketing themselves will have to ‘tweet’ consciously or post comments to walls that have purpose in order to get the attention they need in the business world.
Link building online by submitting articles and using ethical strategies to build links are also options that are available in internet marketing for a law firm. Providing content that is rich, error free and conclusive about the services that the firm offer or about any other service in line with the scope of the business is crucial to getting online visitors and thus market the company.
Offline Marketing
Offline marketing can be considered just about any marketing strategy that does not use the internet as a means to publicize a company . This can be TV commercials, billboards, sponsored events, book releases, word of mouth, etc. These tactics are usually quite expensive and for a new firm this is one law firm marketing strategy that may not be feasible.
TV commercials can be very effective in delivering the image of the firm in a clear and creative way. As mentioned the cost itself is a turnoff for most firms but for those that want to consider it as a option, here are a few points to consider:
It has to be objective-Some TV ads tend to be shady and to build customer trust, this is not the best strategy to use especially as a law firm marketing technique. The best way to get the message across would be to create a scenario and the apply the image of the firm to providing a solution for the problem/scenario.
Keep it Short and To the Point- Extensive ads are expensive and tend to lose the focus after a while
Creativity is the key- An ad that is creative will easily be remembered and linked to a certain company name as against one that is dull and pointless.
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