Case of the bottleneck network appliances to the countryside into a breakthrough
Network buy "appliances to rural areas" will not be the same as Taobao, as well as incentives? "I see some sites, as well as promotional measures? Should buy it?" Reporter on August 4 in a forum, a farmer friend to see doubts left. Indeed, with
Bringing home appliances Depth to promote and rural Internet users continues to grow, "Online Shop" gradually involved to home appliances to the countryside.
3C in order to encourage regular class
B2C business development and combat network
Sell Fraud, recently, the nine ministries and commissions scheduled for this month until February next year, launch a nationwide appliance country "match fixing" operation, key-point of non-appliance outlets selling countryside countryside countryside network products and home appliances sold or transferred product price increase Product ID cards illegal sales to the countryside.
Then, network marketing "to the countryside home appliances," showing how the current situation? How consumers select products?
Internet fraud were first raised, "fake" thorough investigation of network channel
Involving household appliances household appliances to the countryside rich variety of sales channels wide, and 13% government subsidy, so many unscrupulous sellers take the risk, playing the evil idea.
Is worth mentioning that, after bringing home appliances regulation does not refer to
Communicate Network and Internet fields. However, with the expansion of home appliances to the countryside channels, Internet and telecommunications networks has also become an important channel for sales of home appliances to the countryside, followed by some unscrupulous elements communicate via the Internet and web publishing false information, selling counterfeit and inferior products home appliances to the countryside, seriously affected the implementation of home appliances to the countryside policies.
Deputy Minister of Commerce Jiang Zengwei July 30, said rectification work will be implemented this year, new home appliances to the countryside policies focus on provinces and autonomous regions, into the countryside this year, new products and confusing non-product-focused rural areas and focused examination of non-appliance outlets selling countryside countryside countryside products and home appliances sold or transferred network price increase product identification card products illegal sale of the countryside.
Deputy Minister of Industry and Lou pointed out that communication throughout the Authority to cooperate with relevant departments on the Internet and telecommunications networks, by bringing home appliances sales of counterfeit and inferior products for the name of key inspection, there is the illegal act of Internet information
Service Providers should be strictly investigated. Information on the commercial Internet service providers should be ordered to suspend business for rectification, revoke its business license, handle the situation promptly notify the business registration authority; on non-commercial Internet information service providers, to be sorted out, accountability, strict Internet management. Ministry of Commerce, stressed that both the physical store or
Electronic Business websites must obtain formal approval of the relevant business sector product to sell appliances to the countryside.
Rapid development of the Internet, online shopping much look forward to bringing home appliances
With the rapid development of China's rural Internet, coupled with competition for 3C class B2C websites need to strengthen the network of sales channels. Purchase through the Internet "appliances to rural areas," becomes a trend.
However, through the network to buy "appliances to rural areas," there are many problems to solve. Currently, only
BOE Online Shopping Mall and other activities of small enterprises to develop home appliances to the countryside. New 7 days, green forest and a number of related websites digital or potential applicants are eligible for home appliances to the countryside. Online Shop actual operation from the surface, the current conditions also have a "Going down" basis.
According to the China Internet Research Center, CNNIC published data show that as at the end of 2008, the scale of China's rural Internet users reached 8460 million. Largest online payment platform Alipay's data show that as at the end of 2008, Paypal users had already exceeded 130 million, particularly in the second and third tier cities and rural areas the number of users grew rapidly level.
However, the online shop after-sales service and logistics issues, Online Shop countryside is still the "bottleneck." The new seven-day release of "2009 China
TV
Market Report online shopping industry, "said the home in 2008 the proportion of purchased power is about 2% of the total market, compared with traditional channels as a whole is still very weak.
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