Three Key Factors in Choosing Effective Promotional Items
You would agree that the success of a business promotion lies not on how many items you have given away; rather on how consumers use your marketing tools. Whilst it is true that handing out giveaways is one of the best ways to market your services or products, it is also true that most of these promotional items become more of a cliché. Thus, the aim to encourage consumers to patronise your business becomes ineffective.
Many of the common promotional tools in the market today have lost their attention-grabbing spark. Have you attended any conferences, product exhibits or any business events? What happened to the lanyards or pens even fans handed out to you? Probably left to dust at one corner and it is a high chance that your promotional items will end up the same way.
So if you are planning of launching a new product or service, remember the 4 key factors in choosing marketing tools effectively.
Give people what they NEED
ID jackets, stickers or folders stuff with reading materials are often handed out on trade shows of which consumers only throw it the second they got a chance. Not only these items are ineffective, using them is just a waste of time, money and material.
If you are launching home related products which consumers can use every day, then use promotional tools that have same effect. You can go for stubby holders which are not only a fresh promotional idea but also affordable. The best thing about these items is you can customise them to reflect your brand.
Also, throw a lot of common sense into your efforts. If you are selling something that requires upkeep or supplies, be sure to print your basic business information like business address, website and contact numbers. This can make purchases really easy and convenient.
Go for Quality and Value
The cost has always been an issue in marketing and perhaps the reason businesses often resort to a so-so campaign. However, if giving out pens that will run out of ink quickly and get clogged so easily, then stop. You are not only wasting your time but you are also risking the name of your company. Like your employees, the items you hand out to your consumers also represent your company. So be sure that your consumers will associate your name with quality as well as value and not cheapness.
Looks count too!
Add some colour and hype into your promotional items. There are many marketing items such as stubby holder that you can customise and make visually appealing. You can also add your business logo and tag line.
Now that you know these tips, it is time to hunt the perfect promotional item. You can start by looking at Wetsuit Coolers promotional stubby holders. Call them at 08 8374 4428 or visit Stubby Holders in Australia
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