SEO and Social Media – The Perfect Mix for B2B Marketing
In B2B marketing it is important for marketers to integrate their SEO and social media strategies in order to effectively reach out to their prospects and customers. Integrating both these strategies can help marketers share content effectively and also generate quick responses for them. Also, the viral nature of social media networks can enable marketers to drive more prospects to the website.
By driving intent-driven prospects to websites, marketers will be able to identify what interests the prospects, which in turn can be leveraged to create relevant listings that will appear on top of the Search Engine Results Page (SERP).
This helps B2B marketers to be visible in the competitive online market place and aid prospective customers to find the information they want on the Internet as well. This cycle of activities, when implemented via automated tools, can be implemented effortlessly and more effectively.
Here are some of the areas where social media and SEO could be effectively for lead generation and lead nurturing.
- On Twitter – Use the company’s corporate (Twitter) profile to follow the other company and the concerned executive’s Twitter profile. If the company is looking for a solution similar to yours, there is a high chance of getting a follow back, if you do, don’t forget to thank them by sending a direct message. If the marketing automation solution used provides data on the intent of the Enterprise visitor, then you can look within your lead nurturing resources (case studies, research paper, white paper etc.) and share the relevant link that matches the intent/interest expressed by the Lead on your site.
- On LinkedIn – LinkedIn now allows you to follow companies you want to, so go to the corporate company profile of your Lead and start following them. Companies keep a tab on who is following them on this professional network.
Some additional must-haves for merging SEO and social media strategies are:
- Have a Corporate Twitter account, which is actively updated and has a decent number of followers.
- Own and drive a LinkedIn Group, which is on the industry space you function in or on the niche technology you offer. Ensure, that there is enough buzz happening in this group.
- Have a genuine and detailed LinkedIn profile in place. Remember on social media people usually connect with your virtual persona, it is important to create an honest one.
- Be quick with your responses.
Marketing automation tools can enable marketers to engage their leads effortlessly and efficiently. Although multiple medium can be used to engage audiences, it is important to choose only that will provide the reader with an engaging experience.
Leveraging marketing automation for these initiatives will enable you to successfully execute a B2B marketing campaign and enjoy economic benefits sooner.
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