Bayern Munich football clubs in the European market leader Nike
Profits, according to a well-known international institutions to analyze data, such as the 2012 European Cup events, sales of football merchandise, about a 5% increase. While a German consulting firm claimed that the 2012 global soccer merchandise sales of over 4 billion euros. About 38% estimated market share of Adidas, Nike, while 36% followed by. Help for the European Cup, Adidas person in charge said, driven by the 2012 European Cup, the 2012’s football-related products sales of over 1.5 billion euros (1.87 billion U.S. dollars). nike free run 2 claimed annual sales of more than 20 billion U.S. dollars in fiscal 2011, $ 1.8 billion in revenue comes from football products. According to statistics, Adidas (adidas) due to the hold of the cooperation agreement and the FIFA, Real Madrid, Bayern Munich football clubs in the European market leader Nike. Industry insiders estimate that the copy jersey of the 2012 European Cup is expected to sell 7 million, which alone can guarantee at least 500 million euros (623 million U.S. dollars) in retail sales. It can be said, because the marketing of the World Cup, Adidas has made a win-win results.
Speaking of Adidas can not say that is Nike. Nike is a traditional company in the World Cup has always been not very good. The success of Nike and Jordan very large, it is taking the celebrity strategy has been playing the star card has little to do with football matches. In football, Adidas has been beyond Nike. World Cup, on the eve of the European Cup, although the Nike World Cup-related advertising, the success for the World Cup, who spent a large amount of money the official sponsor of the hands took away the attention of consumers. As the events gradually unfolded, this trend is beginning to show reversed, Adidas and other large sponsor to receive more attention. Adidas is a FIFA Partner status to participate in the European Cup marketing, for co-sponsors of FIFA, Adidas in order to get the top-level partner status, that is, eight years of FIFA partners, contracts, companies need to FIFA to pay 250000000-300000000 U.S. dollars, or pay 30000000-40000000 U.S. dollars per year air max 2012; inferior single World Cup sponsor, $ 80 million is the bottom line of the FIFA.
Invested such a huge, Adidas (adidas) naturally expect to get equivalent or even higher return. FIFA said, whether it is an official partner or official suppliers can benefit from the exclusive and high recognition rate in the FIFA official logo. Through a variety of marketing tools, sponsors, their products, services and brand with the World Cup together, usually the ideal transcript. Take a look at Adidas in recent years is how profitable football contest. The 2006 World Cup in Germany, the game ball “Team Star” Hot 10 million, the ball in the German domestic price of 60 euros a while in China the price is 990 yuan. Is not difficult to calculate, simply by selling the game with the ball, Adidas has a turnover of up to six hundred million-1 billion euros. Now, in addition to continuation of the last World Cup “to celebrate the” jersey in the money, the current European Cup, Adidas has sponsored six teams, Spain won, commemorative shirts, team uniforms, selling the same Adidas to make money.
Adidas (adidas), success is not just the World Cup a gun and red, always precise World Cup marketing strategy and sustained attention to football final Adidas achievements today, which is China’s clothing enterprises need to learn. By the same token, Pepsi with Coca-Cola in the beverage market, the competition is fierce http://www.2012running.com/nike-free-run-2-c-32.html nike free run 2. The success of a brand is the hard work of countless people build made from, each big brand marketing activities, brand building, an integral part. Adidas took a fancy to the World Cup humane own brand culture has been a qualitative improvement.
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