IKEA to see how the localization of creative marketing alternative inventory – I
IKEA in the world for the highly localized Marketing Policy. Headquarters in Sweden, under the guidelines, over the introduction of new and peculiar, "deviant" non-traditional marketing on a global scale to generate numerous alternative ideas is popping, which greatly stimulated people's inspiration.
Although the implementation of very different ideas around, but IKEA is the creative product-centric, and have a unified tone. IKEA's communication manager, said, "We hope for the public a better picture of life, we need to create a different life, rather than close to the people's way of life. We are accustomed to by the company's internal guidelines for reflection, this is like a umbrella, to ensure the global similarity of thinking. "
In China, IKEA chose Beijing's 20 old apartment building, the elevators inside the building has been transformed. In the elevator, elevator operator IKEA prepared for the small cabinets, teapots, coffee mugs and stools, as well as product catalog for their dissemination. Covered with large posters throughout the elevator wall to show visually realistic way of IKEA's showroom decoration, to the people that: do not spend too much, that you can create a IKEA
Very contemporary, comfortable and pleasant living space. This, IKEA's global marketing communications manager, said: "We use non-traditional media, aims to improve attention, but not yet occupied the field of competition is a strategic means of decision-making."
Media innovation in China is IKEA, but alternative innovative global drop in the ocean. IKEA This is rebellious and creative spirit of innovation throughout Europe, North America, the Middle East and Asia 34 countries.
In Singapore, IKEA and Viacom's Nickelodeon children's channel Cooperation Started "by Nick to take over your room" promotions. Was re-decorated by IKEA, four children's bedroom looks like TV Studio rooms. Here, the children own special program hosted by broadcast through cable networks.
In the Netherlands, the IKEA sales on sharp drop in every Wednesday, once this makes a big headache. Straight home Amsterdam Advertisement Proxy Suddenly thought: in the Dutch on Wednesday there are "life, called" mean, on Wednesday was a "life called" The festival was born of IKEA. Every Wednesday, IKEA will own a big way to celebrate this festival: to buy "Metro Times," the Wednesday front page, published on the "Life, called" the news report; through print ads, radio ads, direct mail, email marketing style and "Life Day" Web site campaign to the national holiday IKEA Lift the day. Meanwhile, the IKEA store also issued discount vouchers, promotional color pages, printed "life, called" mobile belt bags T-shirt, play "Life Day" theme song. It is said that IKEA's first "life called" The extremely strong, all discounted goods already sold out less than an hour, causing a large number of consumers flock to Ikea traffic jam.
I am Mp3 Player Manufacturers writer, reports some information about neon light wire , hand carved birds.
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