4S shop more and more profitable car market value – the car market, 4S shops – a
Car now Sell Gradually compressed margins, we also pay attention to after-market car, but after the car market is not the focus of our profit. We now think that the gradual elimination of our customers with high maintenance costs 4S shop misunderstanding, in fact, many small repair shops 4S project are free. "
Industry: As the 4S shop display of goods subject to manufacturers and other reasons, this harder "to gain acceptance."
4S shop more and more profitable car market value
With auto sales car net profit lower, 4S shop more value automobile market, in Auto Accessories Big Head is still based on non-automotive products began to enter car showrooms.
Recently, a reporter at Tai Ling 4S store brands that its customers have massage lounge chair, CD Exclusive merchandise and other non-auto sales. A reporter asked its staff to know, massage chair is the manufacturer to the owner on trial here, as well as hand in this guide use; CD album is a 4S store procurement staff, available to car owners to purchase and enjoy.
In general, the owner is a very consumption groups, they generally need to wait for car repair shop for some time, auto 4S shop will therefore increase the number of consumer goods to improve service and increase profit? Reporter interviewed found Zhongshan 4S shop now many have started taking action, but to "pose a real" I'm afraid still remains to be seen.
Provide other goods stores and many
Reporter visited the Zhongshan major 4S shop, which provides excellent addition to automobile and consumer goods other than a lot of these products have massage chairs, CD, tea, etc., but not every shop has. Major 4S shop, or car sales more than fine.
" Electronic Fine and decorative supplies sales rose rapidly, every month nearly 10% growth. "Guangzhou Automobile Toyota Zhongshan Aida 4S shop Xiao Cong segment marketing manager, said," Now the gradual diversification of customer needs, our boutique showroom in general are of our own to buy it back. "
Dongfeng Nissan vice president of public Jie Li Guo franchised stores, said the boutique shop counters are their business, they will pay attention to integrity and quality selection of manufacturers to Cooperation The owner in the car, they will correctly guide consumers to purchase according to their needs, and some owners do not need to boutique owners that they would recommend not to buy. Li Guo said: "Today the car sales and gradually compress profit margins, we also pay attention to after-market car, but after the car market is not the focus of our profit. We now think that the gradual elimination of our customers with high maintenance costs 4S shop misunderstanding, in fact, 4S repair shop many small projects are free. "
Display of goods subject to factory
4S shop car is a very important task is to enhance the brand, or manufacturers will not have as many such restrictions as such in the form of a gallery dealer, to sell certain non-automotive-specific products is to be manufacturers restrictions. "In fact, like a supermarket in the hall as the introduction of a goods sales area, on the customer lounge is very good. The one hand, 4S shops can increase profits, it also meets the daily needs of owners, owners also have to wait anyway repairing a car. "4S shop for a brand said," But, certainly the consent or acquiescence to manufacturers for the job or else we all do so, it is likely to cause confusion, to the customer feel good. "
Zhongshan Ren Fu, head of Wu Darong promotion, said: "Mercedes-Benz Gallery Mercedes-Benz which is all fine original manufacturer provided, our showroom, the customer can see all the marks are arranged in accordance with the requirements for manufacturers , the Mercedes-Benz dealers manufacturers do not allow their sale and display in the exhibition are not Mercedes-Benz brand. "
"Show more of our boutique is a cultural show, the company's sales is a plus, but not a sales growth." Wuda Rong said.
The e-commerce company in China offers quality products such as Marble texture , Wood texture, and more. For more , please visit decorative wall panel today!
Processing your request, Please wait....
