Improve Social Intelligence For a Competitive Edge
Advancements in the field of Internet and Web technologies have increased the accessibility of computing re- sources and mobile devices. The rich media content along with the ensuing social, economic, and cultural changes, computing technology and applications have today evolved to facilitate collaboration and social interactions in general. This has given rise to the concept of social computing and social intelligence and has attracted the interest of researchers, technologists, online game vendors , web entrepreneurs and business strategists to name a few.
Social networking minus the social intelligence does not yield expected results. Today’s business scenario finds most of the leading brands with their footprints on the social media sphere are focusing on how to improve social intelligence. Social intelligence which refers to the awareness of the thoughts, feelings and beliefs of others, and its effect on a person are today applied in every area of life, including business and relationships. It creates a feeling of interconnectedness, ability to deal with the challenges and improves performances. e. For the brands, this helps them to stay connected with their audience and also generate mass awareness about their products, services and initiatives.
Social intelligence is gathered through blogs, articles, Q&A sessions and initiated discussions. This process facilitates the enterprises to understand the various perspectives about their marketing strategies which can be later used to rectify the strategies, improve upon for better market performance. However, improving social intelligence being considered as a vital factor for social media monitoring, experts in the field of social media analytics tools have designed and developed social intelligence applications that will help enterprises track information from various social sites to understand consumer behavior.
The social intelligence applications facilitates the brands to penetrate into broader market segments to get valuable real-time information. Being easy to operate these applications helps to evaluate the effectiveness of acquisition campaigns, conduct funnel analysis on viral features and promotions, manage currency monetization, manage trend metrics such as facebook metrics and other social analytics. Such actionable insights helps enterprises in taking smarter operating decisions.
Further, social media analytics enables enterprises to offer customized service and enhances brand reputation in easy-to-find profiles. This helps the enterprises to assess the social effectiveness of the brand and check the effectiveness of the initiatives in improving social intelligence. The innovative social intelligence applications and advanced social analytics tools help organizations to leverage on the full potential of social media monitoring and help brands gain a competitive edge.
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