Social media marketing – effective SEO tool from SEO companies
Many businesses today consider their social media page as their second homepage. In fact all businesses should do so. There are millions of people across the globe that are connected to one or more social media websites – Facebook, Twitter, LinkedIn, Google+, YouTube and Pinterest and so on. As a result SEO companies are largely targeting these websites for SEO purposes. When a SEO company creates your business profile as a Facebook page it is actually creating a new avenue for you to promote your business without you having to incur any additional online marketing cost.
There are some basic strategies that all SEO companies use when they use social media for SEO. As mentioned above, social media pages are second homepages for businesses and this is why it is extremely important for any SEO company to ensure that the page is good enough for people to get attracted to it.
Take the example of a Facebook page. When your SEO company creates your Facebook page it puts in strategies in every part of the page. The title of the page is carefully chosen and so is the URL of the page (Facebook now allows creation of vanity URLs for individual users). Then there is the “About” section that is used for an interesting, keyword dense description of the page. Further information is provided in the “info” tab and the default tab of the Facebook page. Links to the page are then posted on status entries. Photos are included in the page and they are shared in status entries. And of course, there is this continuous endeavour to increase the number of fans that will share the word around. This is how SEO companies use Facebook for SEO.
As far as Twitter is concerned, there is a separate strategy used by SEO companies. They create your Twitter page with the usual focus on creating an interesting profile. Then they get hold of those people on Twitter that are interested in your products and services. They start following them and some of these users follow back. Now tweets are posted in various forms. The best tweets are those that offer interesting content with a link to your website. There are links that point to your Twitter profile and from there to your website. All this is managed by an SEO company in the 140 characters allowed.
There are similar strategies adopted for other social media websites that SEO companies tend to use for online marketing. For example, links are posted in the comments section of YouTube videos. Digg is used to release updates about your website and so on.
Social media SEO is all about connecting to people on social networking websites. It is a fantastic and yet cost effective method that has been producing great results. Talk to any of the professional SEO companies and they will show you their strategy for this form of marketing. Choose a SEO company that excels in social media marketing among others and they will help your website become increasingly more visible.
Many SEO companies today are increasingly using social media marketing for SEO. An SEO company with links in the market can utilise this tool to great effect.
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