Good Grand Rapids Marketing Companies Are Few & Far Between
Good Grand Rapids Marketing companies are few and far between, and the excellent ones are even harder to find. But one of the Grand Rapids marketing firms that have made a name for it in recent years is Deksia. This company began in 2004 as a single-man branding and marketing company; its founder, Aaron Vander Galien, wanted to represent regional and national companies. Over the last eight years, this innovative Grand Rapids marketing firm has grown into a nine-employee, full-service outfit with a strong emphasis on design and information.
Grand Rapids Marketing companies find that being in a central location helps with ease of use. For about a year, Deksia has been operating out of a small, unique, and open space on the SW side of Grand Rapids. Other Grand Rapids marketing firms try to compete with the creative space, but they just don’t have the spark that is Deksia’s claim to fame.
Joshua Conran is in charge of Business Development at Deksia and has been with the company since 2007. He describes his colleagues as “informed creatives, passionately branding those who need to be needed.” He says when they begin with a new client, they try to start off very informed on the type of company they will be working with and they conduct a lot of research. Their mantra? “Think, crawl, walk, run,” he says.
The think stage is research: who are the company’s shareholders, existing clientele, competitors? Who are prospective clients? In the crawl stage, Conran says, “we’re going to start getting into the things a typical Grand Rapids branding agency expects, where you start getting into collateral business systems.” They want to know how do a company’s existing clients feel about the company when they use the information the company provides them? Marketing firms in Grand Rapids, MI do not all use this approach and that is what makes Deksia one of the best of Grand Rapids marketing firms.
“Starting on a foundation of thinking is huge,” Conran says, “but when you go to a crawl, now we’re talking your brand. We’re developing the first stages that will be in front of your client base. We need that to get into the walk.”
At the walk stage, a company begins to develop ways to draw consumers to the company and why they should choose it — this can involve web presence, networking, public relations and social media. At the run stage, naturally, the company should have an established brand and successful systems. What’s important in all these stages, and in order to get into a run, is to “make sure your brand is cohesive, start to finish.”
http://deksia.com/ is best among Grand Rapids marketing companies as it offer superior marketing services.
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