Five-star advocate "integration appliance" guide "section of mone
In another month, would usher in the Chinese traditional Spring Festival, consumer appliances will also be entering the peak sales this year's final, wedding, new home, appliances redemption, enterprises and welfare Group buy will become the main force in the year-end consumer appliances. At the same time, along with consumer focus, customer unit price of the upgrade, how to choose the most in the shortest time necessary home appliances become the most concern to consumers, is placed in front of a business issue.
Reporter was informed, as early as 2004, the home appliance industry that "integration appliance" concept, the purpose also is to "package" or "buy" and other means to resolve the long-troubled consumers shopping time-consuming, labor-intensive can not buy a bed of roses a combination of product problems. Home appliance chain enterprises in China, Five Star took the lead at the end of 2005 that "appliance consultant" this new concept to staff for pre-sale, sale, sale of integrated models for customers to really "buy the rest assured, with the comfortable . " Over the past year, select the appropriate consultant to become consumers in the five-star appliance appliance package purchased a top priority.
"Integration appliance" concept gradually into the heart
Planning Director of the Centre Five Star King Star told reporters, integrated appliance has two meanings, one appliance and home integration products, and second, the integration of different home appliances category. "The crowd for the new house, we mainly from the first to consider the meaning of; for the wedding, home appliances redemption people, between different appliances Union is the focus of our consideration." Kagefusa says.
Learned, along with the continuous improvement of living standards, people no longer on the decoration of the Eighties, as just looking forward to "upstairs downstairs light telephone", but increasingly the pursuit of fixtures and appliances, kitchen health, and other products, harmonious beauty. It is because of consider harmonious, now almost 80% of people are willing to consider new home decoration all the time about repairing appliances homogeneous. Many consumer-oriented home environment has a way of thinking: I hope your home appliances and home improvement can be matched to blend the home environment to reflect their own unique taste and individuality of aesthetic taste. In recent years, household appliances integrated gradually become a trend, the concept of integrated appliance also will rise.
Five Star reporter learned from the Anhui Province, October 2005, the five-star want to launch "appliance consultant" until the country was on the "integration appliance" of the relevant questionnaire. To November 2006, the five-star repeated the survey in 2005, but the findings obtained before and after the two very different. In Hefei, Wuhu, Ma On Shan three separate two "integrated appliances," the survey, questionnaires were the main targets of 30 to 40 years old main consumption groups. In the "do not know what that 'integrated appliances'," this issue, in 2005 only 12% of the people a little understanding; the survey in 2006, at least 50% of the survey objects understand the "integration appliance" concept, Some people gave journalists a lot of "integration appliance" design.
About "integration appliance" consumers told reporters, in addition to the network due to the rapid transmission of information, the five-star "appliances consultant" is the greatest "mentor." Wuhu, a friend surnamed Ding a joke, "married last year, when the complete set of home appliances in the five-star run was entirely off the mark in my heart consultant arranged a five-star appliances; But now, I have to design the configuration of several appliances for friends after the wedding draw draw. "
Secondary and tertiary markets, "integration appliance" far from "buy", "wholesale" and other popular terms. But in fact, second and third tier cities, the consumer is not sure, "integrate" the very professional terms, in terms of purchase intention, the effect reflects the view, part of a good second and third tier urban action has been used to verify " Integrated appliances "more and more consumers are purchasing home appliances the first factor to consider.
Advocacy of "integration appliance" guide "section of money," Consumer
Not produced in five-star appliances consultant before, and often encounter such an phenomenon: While the complete repairing appliances for consumers about the desire, but the appliances and home but asked them with a dilemma.
I am Mp3 Player Manufacturers writer, reports some information about child step stools , easels for kids.
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