Air Paradise adverse economic instigated price wars – Wing-lok, air conditioning

With the summer season, all around the island ushered in either hot weather. This is the

Air conditioning Factory, household electric appliance store common expectations, hoping to God's help, to clear an unprecedented year of two frozen stock, air-conditioning sales usher in a "blowout." Recently learned from the appliance store, by the recent

Copper Material prices collapsed and the business role of multiple factors such as clean-up inventory, air-conditioning market price increases have been restrained and is expected to significantly Paohuo manufacturers under pressure, air-conditioning market prices will nosedive, no doubt the vast number of consumers is a big plus. Especially in Shanghai this week MOD, temperatures in most parts of the country is jump up, Paradise and other home appliance chain accurately capture the market dynamics, price cuts have air conditioning to the outside world the information released, indicating that the air conditioning manufacturers off the price rises have become obsolete, new frozen the annual price war is imminent, imminent.

Every year, air conditioning prices voice shouting, but particularly this year, entered in May, due to international market price of copper futures reached 80,000 yuan / ton, so air conditioning manufacturers took the opportunity to raise the major appliance stores sent requests for air-conditioning market price to start the stores have not made it clear, only through the media release limited Air Conditioning prices up information and to pre-stock and custom sourcing products stabilize market prices in order to avoid the risk of raw material price increases onto consumers.

Now the unexpected outbreak of air-conditioning manufacturers requirements listed no price increase the week, such as international copper and aluminum prices fell sharply, climbed over a year, copper prices reached in the May 12 ~ 82 600 82 300 ton element of the peak prices, after a month has fallen to 58,500 ~ 58,900 yuan per ton, down more than a month ago, more than 20,000 yuan. Sales of gold by this exciting and air-conditioning season, season the huge market capacity, the market attractive to induce the parties to another successively wielding killer price. Air conditioning appliance stores, as prices of key side effects, the shots, and once again master the air conditioner market price of the right to speak, by the early significant underpricing clearly adjusted to lower prices. According to the domestic home appliance chain Yongle three strong person in charge of household appliances market, in early June by the limit up activities, Yongle Home Appliances by large purchases,

Digestion Inventory and other marketing measures to substantially reduce air-conditioning market, the average price. With all the regions have moved into air-conditioning season, in line with the principle of small profits, Yongle Appliance now available in stores across the country while the full cut of 20% air conditioning prices, air-conditioning market to expand capacity to allow more than one consumer comfortable summer.

Air conditioning prices finally give way to lower prices tidal wind has air-conditioning market price indicates the transfer of voice, from the leading manufacturers in the past, eventually became the leading home appliance channel. Air-conditioning industry veteran analysts believe that the air conditioning prices surge ended, the fundamental factor lies in the homogenization of air-conditioning industry, intense competition, increasing the first two years of frozen product backlog, the current market, surviving more than 10 air-conditioned Brand was forced to survive, they want to seize the first to start the season share, in the reshuffle of the industry to grasp opportunities, to enhance concentration; the chain channel wants puerile, to expand market capacity to maintain the status of the existing price advantage The market wants the parties to seize market share, and finally triggered a new round of price wars among the air-conditioning.

[Key words]: Yongle   Air conditioning   Price reduction Comment Large   In  

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