Driving force of mobile gaming market – Mobile Games, online games, game market
Mobile games business since the late 90 century and introduced to the current, less than a decade. In less than a decade, mobile phone production level and play the game has reached 80 years of last century the level of home video games. What is driving the mobile gaming market development?
Operators to promote Recent years, in order to promote the development of mobile data services, effectively increase ARPU, mobile operators on the mobile gaming business to more and more attention. In fact, mobile games business, the development process, operators played a critical role. This is because the operator not only has the network resources, and has a very good billing channel, which is mobile game content providers do not have. Mobile games business development appropriate technology platforms (such as text messaging platform, Java platform, BREW platform, etc.) to support the technology platform needed to build mobile operators. Operators in the field of mobile phone games natural advantages to operators pushed to the mobile gaming market started in the position, if the operators do not enter, did not establish the relevant strategy to promote mobile gaming, mobile gaming market will be difficult to start up. The reason why Japanese and Korean mobile game business achieved great development with the operator to actively promote inseparable.
Mobile network upgrade Network is the carrier of mobile games, in particular for browser-based games in terms of classes and networking, network bandwidth and speed directly affects the quality of the game. Such as the early European GSM network WAP services, as too slow and difficult to attract users, Japan's i-mode games Zeyi speed services quickly for the mobile games market. Now, with the continuous advance of commercial 3G mobile phone games application environment has matured, the network also contributed to the escalation of mobile operators look for a way to generate large data flow, and these factors have promoted the development of mobile game market .
The development of mobile game technology
The rapid development of mobile gaming technology to more advanced mobile games appear possible. In addition to J2ME and BREW, the mobile gaming technology platform also Symbian, ExEn, WGE and Mophun so. J2ME currently obtained mobile operators and terminal manufacturers of broad support, the fact that the game industry has become the mainstream technology standards. Other techniques are applied in different regions, such as BREW settled in South Korea, the United States and China, ExEn and WGE be promoted in Europe.
Continue to improve the terminal performance
Mobile carrier mobile games, mobile phone performance is directly related to the user's gaming experience. Popular mobile game development of early termination of the restrictions. In recent years, mobile phone constantly upgrading, moving to support multimedia, pictures, video, and music direction. Phone functionality, style and other aspects of the appearance of tremendous changes, and lower costs very quickly. Terminal development for mobile games has created good conditions for development, in particular the popularity of color screen mobile phone, enabling mobile games more attractive to users on a level.
Entertainment companies to join Entertainment companies to join the mobile phone gaming market a prerequisite for sustainable development. Although the monopoly operator of the network resources, but operators do not operate in the gaming market experience, needs the power of entertainment companies to open the door to mobile game market. To NTTDo-CoMo, for example, early in the establishment of i-mode started contacts with the large-scale entertainment giants such as Sega, Japan, AOL, Disney and Sony. Judging from the division of labor, NTTDoCo-Mo mobile games service available in the course of play is the technology and platforms, networks, content aggregation role, and content providers will play a game game development, distribution and operations roles. Clear division of labor between the two, mutually beneficial. Therefore, in early 2001, the mainstream of the world's mobile phone game still remain in the WAP and SMS games game level, NTTDoCoMo had already entered the era of Java to download the game, the main game providers include Sega, Hudson, Namco and Taito.
Can be said that entertainment companies are joining the mobile gaming mobile gaming market boom of the signs, their presence greatly enriched the resources of mobile game content, and promote the mobile gaming market to a higher level.
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