5 Business Practices that Annoy Customers
Have you experienced going to a store to buy a tea cup only to have a salesperson at your tail giving his opinion in what you should buy to the point of pressuring you to make a purchase at once? There’s nothing wrong with a helpful salesperson, but there’s a limit as to where his job starts and ends. If all salesperson are like this, there’s high chance that the company won’t be able to retain loyal customers.
Understand that customers are the cornerstone of the business. Without them, there won’t be any business at all. While working to generate more customers, there are times when business owners overdo the job; they go out of boundaries that instead of impressing their prospects they push them away. It’s important to know what customers dislike it when they are marketed to intensively. Here’s a quick list to help businesses avoid the practices that annoy customers:
- Inattentive salesperson. You go to a restaurant, browse through their menu, and finally made your decision. But when order came, your barbecued shrimp became a grilled shrimp and your hot tea transformed into a hot coffee. Nothing will annoy a customer more than a wrong order. It’s crucial for salespeople to be attentive at all times. There may be a lot of distractions but they should be focused on the task at hand.
- Too much talking. Customers hate it when they are not immediately accommodated, but they hate it more when there is too much accommodation. Some business owners assume that talking is selling, that’s why they make it a point to talk all the time. What they don’t realize is that what they are doing is annoying their customers. Chances are the customer already knows about the products of the company from the custom brochures they received. He is only there to see the product personally and make inquires. So, stop talking and let the customer do the talking.
- Gossiping inside the store. Isn’t it annoying to see salespeople talking in hush voices on one corner of the store? Even if it’s not you they are talking about, you lose confidence in the salespeople thinking that they might gossip about you when you leave. It’s even worse if you are still at the store and you already here gossips about you. This will only make you hate the store more and prompt you to discourage your friends from patronizing that business.
- Unfriendly staff. When you receive no hello not even a smile when you enter a store you already get bad vibes about the business. This will only put you off and discourage you from investing your hard-earned money on them. Arrogant staff should be something business owners should avoid if they don’t want to lose customers.
- Not understanding the needs of the customers. When you talk too much, there’s little chance that you will understand what your customers need. It’s important to know what customers need, want, and desire so you can create strategies that will encourage them to patronize the products you offer. A simple survey or feedback forms printed at the back of a marketing brochure will help a lot in getting customer point of view.
Although there are times when you can’t satisfy each and every need of your customers, you still have to keep them happy and loyal to your business. Know the things they hate, avoid them, and you’ll get greater chance of keeping loyal customers.
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