Customer holiday home consumption of cold to see the attraction marketing – mark
When Home Once again, like the bombing of promotional messages generally, we can not only bring the joy of festive holiday, but also shows the beginning of business and between businesses, between businesses and consumers the war has started. The purpose of spending holidays back to win, but now, successive promotions melee, how much desire to go to this beautiful flavor, and now the market can be described as smoke.
Sellers melee again and again While 51 small holiday
not to, but three days leave enough out in force to attract business. Major home Building Materials Stores, decoration companies, building materials, Furniture Business began to rack their brains early preparations for a variety of promotions, road shows, packages, Fan Quan, buy gifts, prizes, points, special offers, coupons sent to … … are inhaled eye, it looks faction red-hot home market, but behind is a daunting crying sound, what is more reluctant to issue "non-promotion to die, promotional court death," this feeling.
Merchants complain suffering is too thin profit; stores in complaining, bitter is the subsidies are too high; consumers are complaining, bitter is the choice difficult. "The important nodes in the holidays, for many businesses, they paid more attention to competitors range of strategies and none other, in order to take the promotional discount policy is increasingly brutal war and Costly to none other activities, which can considered as the source spared from war, is also urgent to reverse the vicious competition "in the industry generally shown such fears.
The other side of the floor to sell Tiaolou Jia 99 yuan / square meter, own at least have to sell a 95 yuan / square meter bar, if the other party to sell at cost in order to grab sales, it is not the loss actually a drain on its own it? Thus, the promotion becomes "tasteless gesture," too little reach into effect, more then worth the investment. Even survive in the mix, but also the majority end up "the enemy 1000 injury from the loss of 800" results.
Buyers consumer fatigue The saying goes: dogs fight, play off, however, used on some of today's home market is not satisfactory. Buyers Miss Zhao said in an interview: "Last year 51 before their new homes are not idle for a long time Decoration , Wanted to wait until 51 to see whether the introduction of special offers building materials business, but after several comparison, the market almost every business is discount promotions, and some wood flooring product prices low, but some of their own at a loss. Today, prices of construction materials feel some confusion, bought low-priced products, worried about the quality of tests, but if you buy high price, they worry about spending more money wasted. "
No wonder there will be buyers of this mindset, it was Home improvement Association of a responsible person, "Although holiday spending to boost sales to some extent, but if this unhealthy competition between businesses has been sustained, so that consumers can become more rational treatment." On the one hand, businesses than the low price, consumers will have "no minimum, only lower," the psychology of consumers unwilling to lead shot; other hand, the promotion of coherence allows consumers to purchase fatigue, will greet the Spring Festival promotion is not over to the 3? 15 promotion, but also followed the Ching Ming Festival promotion, until now, five? a promotion, then there will be six? a promotion, etc., which does not include the business their own promotions, accordingly seems first shot is not a wise purchase.
Killing each other sellers, buyers ruthless wait, in fact, want out of this vicious circle is the common desire of both buyers and sellers. If businesses can accurately grasp the role and significance of marketing to ensure the stability of the price system and Sell Smooth, the past few days, "Price confusion, do not fly," the bad impression; if consumers will maintain a rational shoppers, about their needs from sales, and perhaps domestic industries are spared from war will gradually subside.
I am Mp3 Player Manufacturers writer, reports some information about defend your castle , disney princess party.
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