Suning Appliance: 15 years successful Collection "decrypt" – Su Ning,
Recently,
Suning
Electric welcomed 15 birthday, from the franchise
Air conditioning
Started by 15 years of development, at present, Suning has 260 stores across the country have, top of the throne of the third national chain, and become one of top ten most influential, China represents enormous business chain. Suning 15th anniversary celebrations at the occasion of the five, Suning Appliance Suning recalled the head of its history, concludes that "the scale of
Operate
, Vendors, professional services "," Su Ning Road ", industry analysts believe that the same chain enterprises in China to grow a must.
Started specializing in air conditioning
According to the person in charge Suning, Suning franchise air conditioning off, they set up a complete "delivery, installation, maintenance," integrated service system for customers free installation. Its quality service has been the strong support of consumers, as Suning in the "primitive accumulation period" laid the foundation for survival. Meanwhile, Su Ning also opened up the "vendors" a new model, the first to penetrate the commercial suppliers
Capital
, Pioneered
Dealers
In the off-season that saw him to the producers "reverse mode of operation", and then the two major suppliers of new air-conditioning manufacturers purchasing patterns, to ensure stable supply and high season rates.
Suning with "management, vendors, professional services" 3 "trump card", in
Competition
Heated appliances on the market reaction to became one of the largest distributors of air-conditioning, 1994, Suning will set foot on to the national development "journey." Suning to develop a national wholesale business,
Sell
Increased from 300 million yuan in 1993 to develop 1.5 billion in 1996, an increase of 400%. In 1996, Suning's first wholly-owned subsidiary??? Yangzhou Suning Appliance established exchanges, Direct linkage of the road began. Later, Suning introduced the "retail core" business strategies to achieve "point" of market transactions, the development
Retail
Services, the establishment of Suning's end market.
Create a comprehensive development of a new pattern
It is reported that the pace of development is very alarming Suning, Suning Appliance was established in 2001 Chain Group Co., Ltd.; in 2003, first "3C (
Computer
, Communications, household appliances) model "; in 2004 in the" SSE "successful market; in 2004 and 2005, continuous air conditioning industry forum held in China and the Chinese flat panel TV Forum; launched in 2005," 5315 service project, "and was named 2005 famous
Brand
200.
Besides, Suning's "chain speed" very quickly, it was introduced in 2001, an average of 40 days to open a store, per week in 2003 to open a shop, to open a shop in 2005, an average of only 2.2 days. At present, Suning has completed the distribution of the national-level market, forward two, three fully penetrate the market
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