Breast milk challenged pervasive publicity – milk, breast milk – Food Industry –
Mother's milk is best for the child's food, but from the beginning of pregnancy, most mothers and their families in order to experience the milk-based formula, breast milk substitutes pervasive publicity and marketing. "Eat better resistance formula of the child, and even more clever … …" intentionally or unintentionally misleading, the survey showed only 55.8% of mothers of infants with exclusive breast-feeding to 6 months, from the "Chinese Children's Development Outline "'s 85% of exclusive breastfeeding to be much weaker, breastfeeding is facing many challenges.
Children even better to drink formula?
Open TV I saw a chubby baby, the vast majority formula Advertisement , One by one all the kids looked especially lovely healthy future "success" seems to have a more than a high. Shanghai Consumer Protection Committee noted that in recent years as domestic infant Milk powder Market competition, some breast-milk substitutes operators ignore the relevant regulations, big promotion 6 months infant formula, baby food. Some milk products company Package Or propaganda implied product "nutrient-rich, similar to breast milk." La Leche League International is a public interest organization advocating breastfeeding, breastfeeding guidance office in China Yu-wen told reporters, common in the generation of Dairy Advertising, and even claimed that milk substitute with various special functions, such as increased intelligence, improve immunity, which the mother and other family members created a very serious misleading, but in fact "do not have a similar formula with breast milk comparable, milk is not nurtured in the mother and other special conditions, the only alternative. "
Hidden marketing more confusing Reporter found that, compared with naked brand awareness and market competition for hidden milk marketing and the luster is more puzzling. Warmly invite you to take your baby to conduct a free intelligence test, the hotline set up so-called medical experts, there are "professionals" active child's feeding on your home and health greetings … … such a good thing, the last only one objective is to "drink my house The milk good. " Even when the number of breastfeeding mothers to call consultation when more was asked to stop breastfeeding, use of breast milk substitutes. Ren Yu Wen pointed out that manufacturers of breast milk substitutes in the "black box operation", some health care workers after the birth, did not follow the relevant guidelines, after making babies received bottles and milk substitute, resulting in difficulty in breastfeeding. More serious in poor areas, because after birth accepted formula, and the mother was a small gift of free milk, seriously interfere with the normal milk the mother produces, and when the free gift you have used it, the mother to breastfeed her child missing the best time, not normally breastfeed.
Marketing in promoting the double bombing and hidden under the influence of some of the error of feeding on this produce, for example, after production, and some mother to see the baby's mouth always suck, mistakenly believe that "breast milk is not enough children to eat" and add the milk powder ; Many mothers said that even if they insist on breastfeeding, but the family, especially the elderly with low educational level or will it insist on feeding their babies formula, because the family that the milk has the most complete nutrition, feeding the baby milk powder would be relatively fatter. However, precisely to avoid obesity in children breast-feeding can reduce the adult incidence of chronic diseases.
Stop the interference of breastfeeding formula
Early as 1995, China promulgated the "breast-milk substitutes Sell Management approach. " Breast-milk substitutes market as the basic norms and regulations, the approach clearly forbids the operators are within 6 months of age formula, formula, Beverages And bottles, nipples and other breast milk substitutes to promotion, breast-milk substitutes prohibited advertising and promotion information. Cow hospitals as "baby-friendly", more stringent criteria, including infant formula is not propaganda, and so is not recommended. However, the financial strength of the breast-milk substitutes manufacturers, the specification and limitations remain to be strengthened.
Every year on August 1 ~ 7, the World Breastfeeding Week, Shanghai Consumer Rights Protection Committee issued a consumer alert this year, specifically to guard against interference with breast-feeding infant formula marketing to further strengthen supervision on breast-milk substitutes market, especially manufacturers to sell through the medical and health care products, conduct effective supervision, punishment can not wait.
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