As the Chinese Olympic Committee
ANTA also fire the one riding the Beijing Olympics Dongfeng. Results, in 2008, Anta company’s turnover reached 4.63 billion yuan, an increase of 55%, operating profit grew 94.2% to reach 931 million yuan. Beijing After the Olympics, many of the sports shoe also maintained an annual growth rate of nearly 30%. Local sports brand has experienced years of rapid growth, however, by increased costs nike free run 2, the impact of multiple factors such as overstock from last year, a period of adjustment.
ANTA Sports, China Dongxiang companies have announced a notice declining performance, but Li Ning, the company’s 2012 performance report shows that, because of the factors during this painful period, inventories increased, Li Ning’s 2012 sales fell 5.8 percent to 8.929 billion yuan, while the net profit sharply fell by 65.16 percent to 386 million yuan. Anta latest results show that the amount of product orders in the fourth quarter of 2012, upcoming sales decline in the low double-digit percentage, affected, ANTA 2012 full-year order amount is expected to be the magnitude of the high percentage of the number of units fell air max 2012.
For this reason, the London Olympics is in the adjustment of Chinese sports shoe significant piece of Olympic cake could be assigned to a few glasses of soup, to some extent determine the future pattern of brand sports shoes market. Therefore, the Olympic Games campaign not starting the war of footwear brands compete for Olympic resources have been smoke.
As the Chinese Olympic Committee, the highest level of “strategic partnership” Anta’s Olympic marketing head start. ANTA Sports in 2009 will be reached and the Chinese Olympic Committee, a strategic cooperation agreement, under the agreement, the Chinese Olympic Committee, 2009 and 2012 Olympic cycle package, ANTA Sports is authorized to sponsor the Chinese sports delegation to attend the 2010 Winter Olympics in Vancouver, 2010 Guangzhou Asian Games and the 2012 London Olympics, 11 major international events champion equipment. The amount of market participants sponsored by the previous analysis http://www.freesperfect.com/nike-free-run-2-c-32.html nike free run 2, the Anta spend more than 600 million yuan.
Processing your request, Please wait....
