Five gold medal dream team “of creative icon
In the opening ceremony of the 30th China International Sporting Goods Show, the Chinese Olympic Committee partners, Anta (China) Co., Ltd. “hand in the Chinese sports delegation – Long Zheng London theme, held in the Olympic award suits naming and unveiling ceremony of the Olympic strategy. Receiving awards in the 2012 London Olympic Games, the Chinese delegation officially named – Champion Long service. Since then, the the Anta Olympic marketing has entered a new stage.
Li Ning Company is also the Olympic marketing as the main strategy of the company. Li Ning Company, said the London Olympics, Li Ning Company will continue to support five of the Chinese gymnastics, diving, shooting, table tennis, badminton gold medal dream team “and will be officially released in June this year for the five gold medals sports equipment when the Dream Team “to provide entry to indicate that this is a unique brand assets, the Li Ning brand is different from other brands is also the 2012 Li Ning for the London Olympics in the core of the work nike free 4.0.
In May of this year, Li Ning launched a “Salute to Heroes” in the name for the movement of the mass consumer products, including the main push of the 1992 Li Ning, Olympic prize shoes “and engraved products, including Li Ning Hardware thematic series culture T-shirts, these special section in the chest or sleeve part with the symbol of the Chinese gymnastics, diving, shooting, table tennis, badminton, five gold medal dream team “of creative icon.
In recent years, relying on the rapid development of cooperation with the NBA Pick also expect to gain a firm foothold in the Olympic Games. This year’s Olympic sponsor a total of 7 countries and regions, the full set of the Olympic team sportswear, viewers will see more and more foreign sports teams wearing a Chinese sports brand to compete at the same time, Olympic will also do some London local press conference sponsored by the delegation, with the terminal-store promotions, dealer organization to watch the Olympic Games, more intelligent nike free run 2, flexible public relations activities.
Processing your request, Please wait....
